Real Time Tracking Of Influencer Impact Now Available On Catablog

Real Time Tracking Of Influencer Impact Now Available On Catablog
SHARE
THIS



Catablog, an online directory of Australian and New Zealand influencers, has launched a campaign tracking tool which allows brands to see in real time the effectiveness of its influencer marketing.

This is a win-win for both parties as brands can see if the social media they invest in is working and influencers have a tool to prove their value to that brand.

“It’s a simple process,” Catablog co-founder, Janyne Moore explained.

“Brands simply invite bloggers into the campaign, enabling them to put a code on their blog post and add in their social media posts URL every time they talk about the brand.

“Catablog starts scraping the data immediately, allowing brands to watch the engagement their campaigns are attracting in real time.

“Brands can export the data at any time and track the engagement for all bloggers involved as well as for each separate influencer.

“The campaign tracking is in its infancy in beta-testing, but we are getting great feedback from brands who are happy to go through the quick process to set it up before the campaign starts.

“Bloggers are also able to add in data that we may not be able to track at this stage but it will only be accepted if photographic proof is provided.

“We’re big on simplicity and efficiency so our campaign tracking tool is designed in a way that takes little time and effort as we know social teams are time poor.”

Catablog, which launched just over 18 months ago, is adding new features all the time following feedback from brands and bloggers.

“One of our most popular features is the brands listing that enables bloggers and influencers to pitch ideas to brands, paving the way for new working relationships that both sides may never have thought to initiate,” Moore added.

“We’re also adding in influencers who have a big following on at least one social platform so you no longer have to have a blog to be in the directory.

“We’ve also made it easy for brands to quickly search the social platform of their choice and influencers will appear ranked in order of most influential to least.

 

“The digital landscape is constantly changing, so we are making every effort to adapt by adding more social platforms including snapchat, periscope, and podcasts.

“Brands are increasing their budgets for influencer marketing and we are constantly trying to find new ways of making it easier for them to connect with the right influencers and track the success of their campaigns.”

Please login with linkedin to comment

caroline laws janyne moore Playstation The Smith Family

Latest News

Australian Study Finds Guidelines Are Needed For Vaping On TikTok
  • Media
  • Technology

Australian Study Finds Guidelines Are Needed For Vaping On TikTok

A study conducted by the University of Queensland has claimed that the social media app TikTok needs to create regulations around vaping. Researchers at the University of Queensland analysed and evaluated the content of over 800, of TikToks most viewed vaping videos. Collectively the TikToks amassed over one billion views.  The study found that 63 […]

ESPN Secures Landmark Deal With NBL
  • Media

ESPN Secures Landmark Deal With NBL

ESPN and the National Basketball League have extended their broadcast partnership for a further three seasons as part of an expanded television rights package. ESPN and the National Basketball League announce a new expanded agreement that will run for three seasons, until the end of the 2023/24 NBL season. The landmark broadcast deal comes with […]

Workit Spaces Launches Aussie First ‘Beyond The Store’ Web Series
  • Marketing

Workit Spaces Launches Aussie First ‘Beyond The Store’ Web Series

Sydney-based co-working startup, Workit Spaces, announced today the launch of ‘Beyond The Store’, a six-part web series to uncover the smarts and passion behind successful Australian eCommerce businesses. Workit Spaces has gone where no other coworking hub has gone before, by investing over $100,000 to tell the stories of six Australian eCommerce businesses and how […]

Semi Permanent Sydney Announces New Dates For 2021 Festival
  • Marketing

Semi Permanent Sydney Announces New Dates For 2021 Festival

In light of the prolonged lockdown occurring throughout New South Wales, Semi Permanent Sydney has announced new dates for this year’s festival. It will now take place between 17-19 November 2021 at Carriageworks. “Our mission, always, is to craft the best and most valuable experience for both our speakers and audience, and to ensure the […]

Acast Adds New Brand Suitability Controls For Advertisers Via Comscore
  • Advertising
  • Media

Acast Adds New Brand Suitability Controls For Advertisers Via Comscore

Acast, the independent power source of podcasting has teamed up with Comscore to provide brand suitability controls for brands advertising through the Acast Marketplace. This new innovation is part of a global partnership with Comscore, and will be available to all advertisers working with Acast Australia and New Zealand. The brand suitability solutions offered by […]

Hootsuite Appoints Maggie Lower As Chief Marketing Officer
  • Marketing
  • Media

Hootsuite Appoints Maggie Lower As Chief Marketing Officer

Social media management solutions company Hootsuite, has announced that Maggie Lower has joined the company as chief marketing officer. Lower will own the brand’s overall global strategy, demand generation, communications, and events. Prior to joining Hootsuite, Lower was the global chief marketing officer at Cision, the first chief marketing officer at TrueBlue, and has held […]