Radio Spat: Sandilands’ On-Air Baiting Cops A Swift Rusciano Slap Down

Radio Spat: Sandilands’ On-Air Baiting Cops A Swift Rusciano Slap Down
SHARE
THIS



Yes, it’s yet another story of radio jock Kyle Sandilands being unpleasant to a rival.

On the announcement of yesterday’s radio ratings, KISS FM’s Sandilands once again took to the airwaves to herald his (and Jackie O’s) impressive figures but also take another pop at his former employer – Southern Cross Austereo (SCA) – and, in particular, its struggling 2Day FM breakfast show hosted by Em Rusciano.

Rusciano’s show sank to just a 2.9 per cent audience share compared to FM heavyweights, Kyle and Jackie O, whose KIIS FM show boasted an 11.1 per cent audience share.

It comes on the back of last week’s news that Rusciano’s breakfast co-host, Harley Breen, announcing he would not return to the show in 2018 and, instead, head back to his stand-up comedy roots.

Sandilands telling his listeners: “2Day FM’s breakfast show has fallen even further behind than it already was” before adding he was prepared to buy SCA’s radio license for a mere $20.

He described Rusciano’s ratings as “disgusting” and “terrible” before adding, “You can’t make $1 with those ratings”.

2Day has struggled – particularly in the breakfast spot – ever since Sandilands and Jackie O jumped ship to the ARN-owned KISS in 2013. Sandilands has repeatedly claimed that SCA has tried to cajole him back to the network, however, he’s refused all offers.

However, Rusciano was having none of Sandiland’s jibes, taking to Facebook to air her side of things.

Rusciano wrote: “Dear Kyle Sandilands, I sold out the Opera house in 20 minutes last week, indeed my whole national tour sold out. My audio book is number one in the country, and my radio show has twice the engagement levels online than yours does.

“I don’t feel humiliated or pathetic in any way shape or form. The radio ratings will come, and the fact that you keep mentioning me on your show proves that you know it too. All the best buddy, Em.”

Sandilands, as yet, has not commented on the post.

Please login with linkedin to comment

ARN Em Rusciano Kyle Sandilands Southern Cross Austereo

Latest News

New Talent Agency, Liquorice Plants Roots In NZ
  • Marketing
  • Media

New Talent Agency, Liquorice Plants Roots In NZ

The brainchild of co-founders Gina Williams-Folau (main photo) and Greer Bland, the talent agency Liquorice was born out of a desire to make things easier for brand managers. Liquorice offers social talent for brands wanting to hit the sweet spot with Kiwi audiences. Launching with a roster of big names on board including Millie Elder-Holmes, Athena […]

Anglicare WA Makes Winter Chill Contagious In Campaign Via Wunderman Thompson
  • Advertising
  • Campaigns

Anglicare WA Makes Winter Chill Contagious In Campaign Via Wunderman Thompson

9000 Western Australians experiencing homelessness are about to face cold winter nights. To call for donations to the 2021 Winter Appeal, Anglicare WA has released a chilling video with renowned actor Liam Graham, best known for his starring roles in Greenfield and The Heights, experiencing mild hypothermia after spending one hour in a commercial freezer. […]

Blackmagic Design Helps Create Latest Ad For Chris Hemsworth’s Centr Fitness App
  • Advertising

Blackmagic Design Helps Create Latest Ad For Chris Hemsworth’s Centr Fitness App

Blackmagic Design has shared how its products were used to shoot the latest commercial campaign for Chris Hemsworth’s fitness training app, Centr. The new campaign, which promotes the progressive 10 week workout plan ‘Power’ replicates the same protocols used to prepare the actor for his latest appearance in the upcoming Marvel franchise film, Thor: Love […]

Webprofits To Aggressively Drive Airtasker’s UK Growth Plan
  • Marketing

Webprofits To Aggressively Drive Airtasker’s UK Growth Plan

Airtasker has chosen leading independent digital growth consultancy, Webprofits as a strategic partner to help them expand to new markets. Following a successful IPO in early 2021, Airtasker set its sights on the next strategic objective — expansion and growth in the UK market. After careful review, they partnered with the growth marketing specialists at […]

Cresta’s Awards See Upturn As Ad Spend Starts To Return
  • Advertising

Cresta’s Awards See Upturn As Ad Spend Starts To Return

Cresta Awards has announced that despite having a few more weeks before entries close, this year’s Cresta Awards has surpassed its entries for the whole 2019 Season. Cresta sees this as evidence, not just of evolution in its own awards but of a wider measure of industry confidence and resilience in many markets. The awards […]

Seattle, USA - Aug 19, 2019: The new Google building in the south lake union area at twilight.
  • Technology

Reports: Google Draws The Ire Of EU (Again)

B&T's editor takes great pleasure in an opportunity to use 'ire' in a headline, despite having no idea what it means.

by B&T Magazine

B&T Magazine