‘Racist’ In-Flight Magazine Causes PR Disaster For Air China

‘Racist’ In-Flight Magazine Causes PR Disaster For Air China
SHARE
THIS



China’s third largest airline, Air China, is in damage control after an in-flight magazine warned about visiting parts of London “populated by Indians, Pakistanis and black people”.

The racist stink was uncovered by the UK’s The Sun after the in-flight magazine, titled Wings Of China, advised visitors to the capital city to avoid ethnic areas, not to go out at night; while women were advised not to travel alone.

See the offending piece below:

Screen Shot 2016-09-08 at 10.52.02 am

According to The Sun, a London politician who has a large Indian population in his constituency, has called for the magazine to be banned.

Virendra Sharma said in an interview with the BBC:  “I am shocked and appalled that even today some people would see it as acceptable to write such blatantly untrue and racist statements.

“I have invited representatives of Air China to visit my constituency of Ealing Southall to see that a very multi-cultural area is safe, and would be of great value for those visiting London to see.

“I will await their response, and if an appropriate one is not forthcoming I shall feel forced to question whether Air China is a fit company to operate in the UK.”

Air China, who operates two flights into London a day, has so far not responded to the offending piece.

Please login with linkedin to comment

Advertising Standards Bureau year in search

Latest News

Optus Offers Victorians Free Access To Optus Sport
  • Media

Optus Offers Victorians Free Access To Optus Sport

Locked down Victorians who don’t currently have an Optus Sport subscription will have complimentary access to Optus Sport from this weekend to enjoy the UEFA Champions League tournament plus access to premium health and fitness content through the Optus Sport app. UEFA Champions League – the world’s premier continental football tournament – kicks off at […]

Torrens University Australia Launches ‘Career Crush’ Via VCCP Sydney & Lash
  • Campaigns

Torrens University Australia Launches ‘Career Crush’ Via VCCP Sydney & Lash

Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering
  • Media

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering

Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]

VCNI To Launch SVOD Service Featuring ViacomCBS Content, Replaces 10 All Access
  • Media

VCNI To Launch SVOD Service Featuring ViacomCBS Content, Replaces 10 All Access

ViacomCBS Networks International (VCNI), a division of ViacomCBS, is launching a premium streaming service internationally, appealing to audiences of all ages. The new SVOD service will start its international roll-out early in 2021, offering exclusive premieres of all new SHOWTIME series, including Halo and American Rust. CBS All Access originals will also premiere exclusively on the new service, such […]

Optus ‘Yes’ Brand Mark Taken Into New Territory By FutureDeluxe
  • Media

Optus ‘Yes’ Brand Mark Taken Into New Territory By FutureDeluxe

As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creative studio FutureDeluxe to explore how the iconic ‘Yes’ brand mark behaves in a sophisticated 3D environment. FutureDeluxe have produced a series of 8x idents and a number of static key visuals which will be used […]

Emotive Partners With YouTube And The United Nations
  • Media

Emotive Partners With YouTube And The United Nations

Creative agency, Emotive, and Good Oil Films, is partnering with YouTube and the United Nations to raise awareness around the importance of quality education, which forms part of the UN’s Global Goals for sustainable development.