Ad tech firm Quantcast has announced Deb Stambaugh (lead image) as its new chief marketing officer.
Reporting to Quantcast CEO Konrad Feldman, Stambaugh will draw on her experience in adtech, enterprise technology and marketing leadership to grow the Quantcast brand and deliver innovative solutions to enhance customer value.
“Deb is a proven marketing leader with the creativity and discipline to drive business results,” said Feldman, “She comes to Quantcast with a strong record of driving growth in adtech, as well as a passion for data, technology, and offering innovative customer solutions. These attributes are exactly where Quantcast is leading with our customers, and we are excited for Deb to help us offer even more value to the industry.”
Stambaugh brings to Quantcast more than two decades of B2B technology marketing experience with a proven track record for driving brand awareness and customer demand, while leading global teams at world-class organisations. She joins Quantcast from Samsung Ads, where during a time of tremendous growth, she led marketing for the Americas, inclusive of integrated go-to-market strategy, brand positioning, demand-gen, public relations and media.
Under Stambaugh’s leadership Samsung Ads launched first-to-market products and solutions and led the industry in thought leadership and customer insights. Prior to Samsung Ads, she held leadership roles at Fortune 500 companies including IBM and SAP, as well as at startups. Stambaugh holds a Bachelor of Arts from The George Washington University in Washington, DC, and an MBA from Emory University, Goizueta Business School. She is a member of Chief and She Runs It.
“Adtech today is incredibly complex. Quantcast has invested hundreds of millions to make it easier and more effective for advertisers,” said Stambaugh. “From planning to execution, Quantcast brings unrivalled technology, data and insights to deliver unparalleled results. I’m looking forward to helping more marketers get back to big ideas and creative execution while leaving the complexity of today’s ecosystem to Quantcast.”
Quantcast APAC vice president, Andrew Double, added: “The adtech market and its players is complex and ever-expanding, so having a strong, well recognised and well understood brand is imperative to stand out. We are excited to have Deb’s marketing expertise in the fast-growing Asia Pacific market.”
