QMS Media has announced a strategic agreement with Virgin Australia Supercars Championship (VASC) to provide media opportunities across virtual signage, physical signage, billboards, and over-track signage.

Barclay Nettlefold, chief executive of QMS, said: “We are excited to have secured the Supercars partnership, the third most attended sport in Australia.

“This agreement, in conjunction with our new partnership with Netball Australia, reflect two of the major sports advertising rights we have secured since acquiring OAMM late last year, and our commitment in delivering this connected audience across multiple platforms for our clients.

“The VASC partnership complements our quality outdoor media portfolio and provides our clients access to a truly national sporting event program.”

Jamie Black, general manager of commercial at VASC, said: “We are excited to partner with QMS as Supercars continues to grow its footprint and TV viewership.

“With a significant volume of VASC content on Fox and Network Ten, and year-on-year growth in terms of cumulative reach, we are well placed to provide innovative branding LED solutions for marketing campaigns.”