QMS Announces Signage Deal With Virgin Australia Supercars Championship

QMS Announces Signage Deal With Virgin Australia Supercars Championship
SHARE
THIS



QMS Media has announced a strategic agreement with Virgin Australia Supercars Championship (VASC) to provide media opportunities across virtual signage, physical signage, billboards, and over-track signage.

Barclay Nettlefold, chief executive of QMS, said: “We are excited to have secured the Supercars partnership, the third most attended sport in Australia.

“This agreement, in conjunction with our new partnership with Netball Australia, reflect two of the major sports advertising rights we have secured since acquiring OAMM late last year, and our commitment in delivering this connected audience across multiple platforms for our clients.

“The VASC partnership complements our quality outdoor media portfolio and provides our clients access to a truly national sporting event program.”

Jamie Black, general manager of commercial at VASC, said: “We are excited to partner with QMS as Supercars continues to grow its footprint and TV viewership.

“With a significant volume of VASC content on Fox and Network Ten, and year-on-year growth in terms of cumulative reach, we are well placed to provide innovative branding LED solutions for marketing campaigns.”

Please login with linkedin to comment

riot games VASC Virgin Australia Supercars Championship Workshop Sydney

Latest News

Chris Howatson’s Next Move Revealed
  • Advertising

Chris Howatson’s Next Move Revealed

B&T can confirm departing CHEP CEO Chris Howatson's next move here. Not that he's actually confirmed it to us.

by B&T Magazine

B&T Magazine
Anchor Dairy Launches Christmas Appeal For NZ Food Network Via Pead
  • Campaigns

Anchor Dairy Launches Christmas Appeal For NZ Food Network Via Pead

New Zealand’s Anchor Dairy has switched strategies for its 2020 Christmas campaign, with the company this year drawing attention to the need to give during the festive season. The Fonterra-owned company is encouraging Kiwis to fundraise for the New Zealand Food Network, following the release of research that showed one in five people risk going […]

Victorians Told To Take Advantage Of Energy Reforms In New Campaign, Via Icon Agency
  • Campaigns

Victorians Told To Take Advantage Of Energy Reforms In New Campaign, Via Icon Agency

The ‘It’s Your Energy’ campaign, delivered via Icon Agency, encourages Victorians to take advantage of recent energy reforms and ensure they’re getting the best deal possible. Essential Services Commission, the regulatory body for Victorian energy and gas, water, local government, and transport sectors, has engaged Icon Agency to develop an integrated communications campaign to help […]

MJZ’s Juan Cabral Joins FINCH, Colenso BBDO On ‘NRMA Sleeper’ Campaign
  • Campaigns

MJZ’s Juan Cabral Joins FINCH, Colenso BBDO On ‘NRMA Sleeper’ Campaign

In the insurance company’s latest campaign, NRMA Sleeper depicts a road trip, like any other, except everyone in the car is asleep, even the driver. Yet they arrive unscathed. According to production company FINCH, which is behind the work, the spot dreams up a world where cars drive themselves to remind us that until they […]

Charity Bailey’s Day Launches ‘The Big-Hearted Bear’ Campaign Featuring Livinia Nixon Via Noisy Beast
  • Media

Charity Bailey’s Day Launches ‘The Big-Hearted Bear’ Campaign Featuring Livinia Nixon Via Noisy Beast

Children’s cancer charity, Bailey’s Day, has teamed up with full-service international communications agency Noisy Beast to launch ‘The Big-Hearted Bear’ campaign, voiced by Channel 9’s Livinia Nixon. Each year, Bailey’s Day hosts a charity golf day, auction and luncheon to raise funds for children’s cancer research at Monash Children’s Hospital, but with the COVID-19 pandemic, […]