Qantas Shakes Up Marketing Roles

Qantas Shakes Up Marketing Roles
SHARE
THIS



Qantas has announced changes to two key marketing roles.

Stephanie Tully has been appointed as executive manager, group brand and marketing, reporting to Olivia Wirth. For the past two years, Stephanie has been the chief marketing officer at Qantas Loyalty and brings a total of 15 years’ experience in airlines to her new role.

As a result of this appointment, Tanya Bulkin has been appointed to the role of chief marketing officer, loyalty. Tanya joined Qantas in 2004 and has worked across product and service, customer experience, advertising and marketing. Tanya will report to Stephanie Tully.

Olivia Wirth, group executive, brand, marketing and corporate affairs said: “This is a really exciting time for the Qantas brand. The Feels Like Home campaign has really connected with people and it’s performing beyond our expectations. This year we have a lot of really positive product and service initiatives to talk about, including new interiors on A330 aircraft, advances in inflight entertainment and improvements to our lounges.”

Despite only launching in November in 2014, Feels Like Home managed to rank as the second most viewed ad on YouTube in Australia last year. It has now been viewed more than five million times across You Tube and Facebook.

Please login with linkedin to comment

Instagram ads Weiden + Kennedy

Latest News

What Aussie Brands Can Learn From Global Lessons In Sustainability Engagement
  • Opinion

What Aussie Brands Can Learn From Global Lessons In Sustainability Engagement

In this guest post, Stu Wragg (lead image), chief strategy officer at Herd MSL, takes a look at global brands getting the sustainability message right and the lessons Aussie brands can learn along the way… The need to address increased consumer and employee interest in the environmental and social action of business is clear to […]

Opinion

by B&T Magazine

B&T Magazine
SOCA Welcomes Two New Senior Hires In Farah Alias And Neil Martin
  • Marketing

SOCA Welcomes Two New Senior Hires In Farah Alias And Neil Martin

Significant Other Creative Agency (SOCA) has brought on two senior hires, with Farah Alias joining as partnerships director and Neil ‘Marty’ Martin jumping into a dual head of art role. Alias (pictured, right) brings with her a wealth of senior international experience and knowledge from DDB & BBDO Singapore, Wunderman Thompson, and most recently Rare. […]

Ogilvy NZ Lands Partnership With Breast Cancer Foundation NZ
  • Marketing

Ogilvy NZ Lands Partnership With Breast Cancer Foundation NZ

Ogilvy NZ has been appointed as the new creative and strategy agency for Breast Cancer Foundation NZ. BCFNZ chief executive Ah-Leen Rayner said the Ogilvy team presented a new direction for the foundation with a strong focus on reaching Maori and Pasifika women who were over-represented in breast cancer statistics. “Ogilvy’s approach acknowledged our current […]

Claxon Bags CarExpert Partnership For Creative And Media
  • Marketing

Claxon Bags CarExpert Partnership For Creative And Media

Australian new car website, CarExpert.com.au has appointed independent growth agency Claxon as its creative and media agency after pitches from a slew of other agencies that included HERO and DDB. Claxon will be handling the creation of a new national TVC campaign and the associated media account working closely with shareholder, Seven West Media to […]

InsideOut PR Wins Prestige InHome Care Account
  • Media

InsideOut PR Wins Prestige InHome Care Account

Sydney PR agency InsideOut PR has been appointed for Prestige InHome Care, an in-home aged care service with a focus on media relations. InsideOut PR worked with Prestige Inhome Care back in 2013 and again in 2017 launching their public relations and advertising program; and supporting their growing profile in the market. Founder and CEO […]