Qantas Launches Another Instalment Of ‘Feels Like Home’ Campaign

Qantas Launches Another Instalment Of ‘Feels Like Home’ Campaign
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This Sunday, Qantas will release its fifth instalment of its brand campaign ‘Feels Like Home’.

The campaign first launched in November last year and garnered much attention.

Sunday’s 60-second TVC tells the ‘Fly In Fly Out Miner’ story. The advertisement features Matt from Adelaide who works long shifts at an Iron Ore mine in the Pilbara, WA. The advertisement shows Matt flying to work at the mine, his time on shift and then flying back home to be welcomed by his young family at the airport.

Since the launch of the ‘Feels Like Home’ campaign on the 7th November, the two minute TVC featuring the montage of all five reunion stories has achieved 2.3 million views across digital channels; Qantas.com, Twitter, Facebook, YouTube and LinkedIn. All together, the TVC’s released so far have amassed seven million views, according to Qantas.

Qantas also launched the video phase of the ‘Feels Like Home’ campaign on Instagram on Sunday 1st March  – the first organisation to do so – with two 15 sec videos which feature Qantas customers reuniting with their families and friends at the arrivals hall of Sydney airport.

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Clemenger BBDO Sydney university of melbourne Weiden + Kennedy

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