PwC Australia has announced it has purchased a stake in THINKERBELL, the new creative agency founded by Adam Ferrier, Ben Couzens and Jim Ingram.
Speculation around the investment began brewing earlier this month, but both Ferrier and PwC Australia chief creative officer Russel Howcroft chose not to comment when approached by B&T.
Howcroft said it a statement that its was fantastic for PwC to have an interest in one of the most exciting creative start-ups in the market.
“It’s a great fit because Jim, Adam and Ben are absolutely aligned with our belief in how strategic marketing and powerful ideas can drive growth,” he said.
“We took a minority interest in THINKERBELL because we wanted to give the founders the space to create the culture and build the team that they want. You don’t have to own creativity in order to access it. We’re excited about the potential of this investment.”
THINKERBELL’s Couzens welcomed PwC’s investment.
“It’s proof of how attractive our proposition is – combining the magic of creativity and the rigour of data-led insights,” he said.
“Jim, Adam and I are stoked to be able to use this investment as a catalyst to build a great agency.”
Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.
Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]
This week Nova’s Fitzy & Wippa are celebrating 10 years of their iconic radio show and plenty of famous faces have weighed in on the feat! For Fitzy & Wippa’s 10-year anniversary show they were joined by a bunch of special friends who shared their messages and favourite memories over the last decade. The guys […]
Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]
Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]
Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]