Publicis Media Australia and New Zealand has today announced the appointment of Camille Alarcon to the new role of marketing communications director, working across the group’s agencies Starcom, Zenith, Spark Foundry, Blue 449 and Performics.
Alarcon most recently worked at Fairfax events and entertainment as content director, and commences in her new role effective immediately.
Reporting into Publicis Media’s head of business development and communications, Mandy Henry, Alarcon is charged with driving the PR and communications strategy for each media agency brand, while also working at a group level with the Publicis Media leadership team, including chairman John Preston.
Publicis Media previously worked with Third Avenue Consulting prior to bringing the full PR and communications function in house.
On the appointment, Henry said: “We’re excited to have Camille join the group, bringing a breadth of experience from publishing roles in Australia and the UK, a depth of understanding of the media and marketing industry, and marketing communications experience.
“I would like to thank Rochelle Burbury from Third Avenue Consulting for the great work she delivered to Publicis Media, and the considerable support she provided to our agency brands.
“After a successful 2018 for Publicis Media agencies, we look forward to sharing more news, insights and thought leadership through our expertise in digital, data, content and harnessing media to drive business outcomes for our clients.”
As a media and communications professional for more than 15 years, Alarcon has held management positions across publishing, events and public relations. With a background in journalism and marketing communications, she has worked for industry-leading titles including Marketing Week in the UK and B&T. Most recently at Fairfax Events, Alarcon worked on developing new event concepts and integrating commercial partners into major events.