Australian health and beauty retailer Priceline Pharmacy has launched its latest campaign for spring, featuring advice from Priceline pharmacists and beauty advisors who want customers to know they can come to them for information they can count on.
To support the campaign, Priceline Pharmacy conducted a national survey with its network of pharmacists and beauty advisors across its 470 stores, to discover the top 100 questions they get asked and shine a spotlight on the answers. Priceline Pharmacy has 1,400 pharmacists and 500 beauty advisors across its network, who undertake ongoing training in their respective fields of expertise.
Priceline Pharmacy’s head of marketing Gabrielle Tully said: “We want our customers to feel empowered to come in and ask those health and beauty questions they may not have always felt comfortable asking. Whether it’s how to find the perfect foundation shade, tips to beat allergies fast or finding the right supplements for gut health, no question is too big, too small, or too embarrassing for our team.”
Tully said that the role of the Pharmacist is increasingly important. “The delivery of healthcare advice from Pharmacists is growing, particularly since COVID, and people are tapping into this accessible and reliable resource more and more. We want to acknowledge the incredible work our experts do in store to provide clear and comprehensive answers for our customers.”
Priceline Pharmacy’s fully integrated campaign will launch with a national radio campaign featuring Priceline Pharmacy ambassador Chrissie Swan. The campaign will be amplified via a double page spread in Body & Soul, plus a six-week burst of social media activity running across Instagram, Facebook and TikTok. Priceline hair & makeup director Sarah Laidlaw and Priceline health expert Dr Preeya Alexander, and Priceline pharmacists and beauty advisors, will answer the most popular customer questions via Instagram stories and social posts each week of the campaign.
Priceline will bring the campaign to life with a pop-up activation at Pacific Fair Shopping Centre on the Gold Coast between 8-11 September, featuring free makeup, skincare, nailcare and health experiences. A national consumer competition will also support the campaign, running from 25 August – 5 October.
