The Australian Press Council has decided on a course of action following the massive 700+ complaints it received over The Australian’s Bill Leak cartoon which negatively portrayed Indigenous fathers.
The cartoon, which was followed by another controversial cartoon the next day, and which The Oz defended vigorously, appeared in The Oz on August 4 this year, allegedly in response to the horrific treatment of children in the Northern Territory’s Don Dale Correctional Centre.
The cartoon portrayed an Aboriginal police officer holding a young man by his shirt collar, saying “You’ll have to sit down and talk to your son about personal responsibility” to an Aboriginal man holding a beer can, who replies “Yeah, righto – what’s his name then”.
This provoked a shitstorm of criticism, from being labelled “racist”, “garbage”, “discriminatory” and “disgraceful”, while The Oz claimed, “Bill Leak’s confronting and insightful cartoons force people to examine the core issues in a way that sometimes reporting and analysis can fail to do”.
But despite the backlash and public outcry, the Press Council said the best outcome in the public interest is “to promote free speech and the contest of ideas”, citing the “Je suis Charlie” campaign, which started after a terrorist attack in Paris killed a number of journalists and cartoonists, and held the tradition of satire and cartooning as imperative for a democratic society.
The Press Council concluded that, after speaking to both major complainants and the newspaper itself, the best outcome would be for The Oz to publish two major op-ed pieces that provide “Indigenous perspectives on the cartoon and shed light on the underlying issues”.
And you can read these two op-ed pieces, published August 31 and September 5, here.
The release wrapped up by saying, “With the agreement by The Australian to publish these items prominently, we believe that the complaints have been effectively resolved through an appropriate remedy, and no further action will be taken by the Press Council.”
You can read the statement in full here:
“The Australian published a cartoon by Bill Leak on 4 August 2016, apparently in response to the revelations about the horrific treatment of children in the Northern Territory’s Don Dale Correctional Centre. The cartoon portrayed an Aboriginal police officer holding a young man by his shirt collar, saying “You’ll have to sit down and talk to your son about personal responsibility” to an Aboriginal man holding a beer can, who replies “Yeah, righto – what’s his name then”.
This provoked extremely strong reactions in the general community and in the media, including condemnations of the cartoon and online petitions describing it as “disgraceful”, “insulting”, and “discriminatory”, among other things. A social media meme under the hashtag #IndigenousDads went viral, with Indigenous people sharing photos and stories about their families and the positive influence of their fathers on their lives.
The publication was also strongly defended by others, citing the overriding importance of free speech and freedom of the press. The Australian released a statement saying “Bill Leak’s confronting and insightful cartoons force people to examine the core issues in a way that sometimes reporting and analysis can fail to do”. Many journalists, media commentators and other political cartoonists expressed their considerable unease with the particular cartoon, yet ultimately concluded that, in the interests of free speech, it should not be formally censured.
The Australian Press Council—the body responsible for establishing Standards of Practice for print and online publications and for handling complaints in this area—received over 700 complaints about the cartoon, mainly from individuals but also from leading Indigenous groups and peak associations.
Under the Council’s Standards of Practice (General Principle 6), the key question is whether the publication “took reasonable steps” to “avoid causing or contributing materially to substantial offence, distress or prejudice, or a substantial risk to health or safety, unless doing so is sufficiently in the public interest”.
It is relatively straightforward for the Council to determine whether a publication has taken reasonable steps to ensure accuracy. It is much more fraught to determine whether an expression of opinion that has palpably caused offence to some members of the community is nevertheless sufficiently in the public interest.
The Press Council understands and actively champions the notion that freedom of speech and freedom of the press are the essential underpinnings of a liberal democracy, ensuring that citizens are able to hold powerful individuals and interests accountable, and to promote the contest of ideas that best enables sound policymaking, good government and a strong and open society.
In light of the powerful public interest in a free and vigorous press, great deference is given to expressions of political opinion. Longstanding tradition dictates that satire and cartooning should be afforded even greater latitude, which is why the “Je suis Charlie” campaign, which started after a terrorist attack in Paris killed a number of journalists and cartoonists, resonated so powerfully around the world.
When the Press Council receives a complaint, its processes are geared towards providing an appropriate remedy. This may involve a correction or an apology; the publication of a letter to the editor or an op-ed piece, or in a small proportion of cases a formal adjudication determining whether a publication has breached the Standards of Practice.
Balancing all of these considerations, and after consulting with key complainants, the Press Council considers that the best outcome in the public interest is to promote free speech and the contest of ideas through the publication of two major op-ed pieces in The Australian, providing Indigenous perspectives on the cartoon and shedding light on the underlying issues.
With the agreement by The Australian to publish these items prominently, we believe that the complaints have been effectively resolved through an appropriate remedy, and no further action will be taken by the Press Council.
We thank all of the complainants for their interest in maintaining media standards, and the editors of The Australian for their cooperative and constructive approach in this matter.”
CHE Proximity has announced the appointment of Jonny Berger as managing partner, moving within the Clemenger Group to join CHEP from Clemenger BBDO Melbourne. With almost 20 years of experience, Berger joins the executive team in Sydney leading the Samsung account. Justin Hind, CEO at CHE Proximity said, “Jonny is a key senior addition to […]
Older Australians turned to social media apps and other forms of digital communication like never before during COVID-19, new research from the Australian Communications and Media Authority (ACMA) shows. The study found that 41 per cent of Australians aged 75 and were using social media in June of 2020, up from 18 per cent in […]
This World Earth Day (April 22nd 2021), Vitasoy, a pioneer of soy milk, has declared its mission to ‘Grow a Better World’ via Leo Burnett Australia. The new brand platform invites people to drink plant-milk as a more sustainable option for the planet. The brand idea reflects the significant trend toward plant-based foods and beverages […]
Samsung Ads Australia has confirmed the appointment of three new key members of its expanding Sydney-based team, including Laura Wall [pictured] ex-Shopper Media Group, Luke Fox ex-BBC Global News, and Sharon Miranda ex-News Corp. This announcement follows the appointment of Alex Spurzem as General manager in July 2020. Samsung Ads Australia began its soft launch […]
Publicis’ Starcom has been appointed by Tourism Tasmania to manage its media account, encompassing strategy, planning, buying and digital media. Starcom has been tasked with connecting people with the island state both culturally and emotionally, focusing both on domestic travellers and planning for the returning international traveller. Emma Terry, chief marketing officer, Tourism Tasmania said: […]
Pinterest and Shopify have announced the expansion of their partnership to 27 additional countries. The partnership will provide more than 1.7 million Shopify merchants around the world with an easy way to bring their products to Pinterest and turn them into shoppable Product Pins to be discoverable across the platform. With the evolution of the […]
As our Changing The Ratio breakfast events draw closer, B&T is excited to be sharing conversations with some of the changemakers in our industry. B&T sat down with two of the Think HQ team, founder and managing director Jen Sharpe (pictured right) and social media coordinator Sarah Said (pictured left) to talk about why diversity is better for […]
Zenith Australia has announced the promotion of Sarah Heitkamp to the new role of head of strategy and planning – Sydney. Heitkamp moves from her current position as Sydney strategy director effective immediately, reporting to Zenith Sydney Managing Director, Jonny Cordony. Heitkamp returned to Zenith Australia at the beginning of last year after a two-year […]
There’s no doubt the retail sector has been through a massive transformation in the last 12 months and with Australian consumers shopping online more than ever there’s a wealth of data to be learned, that will benefit retailers and marketers. The BigCommerce 2021 State of Ecommerce ANZ Report leverages the data of the Top 100 […]
If there's EVER a function where you need to get the overhead projector or Powerpoint to work it's Women Leading Tech!
Klarna has announced the launch of CO2 insights for all shopping purchases as part of its one per cent pledge, involving the donation of $10 million to initiatives supporting planet health. The new feature aims to democratise access to unbiased climate impact information for consumers at no cost or judgement, as a first step to […]