agency PR specialist Katy Denis has rebranded her business to Extollo and launched a dedicated Executive Leadership Profile Package to meet growing demand for curation of personal as well as agency brands.
Now operating as Extollo to better reflect the evolved business model focused on raising the profiles of leading agencies, media owners, industry bodies and their key leadership, today also marks the launch of Clarus, a bespoke Executive Leadership Profile Package.
Clarus is specifically for agency leaders and brand managers client-side, designed to run separately to, or complement, company-focused PR efforts, in line with key business objectives. It was developed, after identifying a gap in the market for investment in profiling leaders, both within agencies and client-side.
Clarus will enable the business to meet increasing demand for building the personal brands of business leaders as the public face of their organisations – CEOs, CMOs, MDs, ECDs and more.
Extollo founder and CEO, Katy Denis (featured image) said: “Earlier this year, my dear Dad passed away, and being a Latin scholar it felt right to honour him with my rebranded business name, Extollo and new profile offering Clarus.
“Having lived to 98.5 years old, my Dad was also one of the first men in Australia to take paternity leave to look after me as a baby and he has had a big impact on my life from a very early age.”
With a successful track record spanning over 20 years in the PR industry, Denis and her team have worked with leading agencies including Leo Burnett, GPJ, Clemenger BBDO Sydney, Publicis Sapient, VERSA, VMLY&R, Quiip and AFFINITY.
She has also worked on building the public profiles of many industry leaders, including Todd Sampson, Melinda Geertz, Josh Grace, Kath Blackham, Pete Bosilkovski and Caleb Bush.
Denis added: “Strong leadership is the hallmark of a strong agency or brand, and a visible public profile is important not only to an individual’s success and reputation, but to that of their business.”
Clemenger BBDO Sydney CEO, Pete Bosilkovski said: “There’s no one better than Katy. Over the 8+ years that we’ve worked together, Katy has been an incredible consultant, advisor and partner.
“Katy and her team are very committed and passionate about understanding company goals in the pursuit of raising business and individual profiles within the industry.”
VERSA CEO, Kath Blackham said: “Katy and her team’s work on my personal brand and VERSA’s profile building has been phenomenal.
“The results we are seeing have well exceeded our expectations and I’m thrilled to have Katy leading our PR efforts.”
GPJ ANZ’s MD & SVP and MD of Project ANZ, Caleb Bush said: “Katy is a fantastic PR operator who is devising and delivering communications strategies that are generating excellent results.
“Over our 3 years working together, Katy and her team have demonstrated that they are clearly committed to going above and beyond to raise the profile of our leadership team and business.
“I consider Katy’s team an invaluable extension of our team.”