Powershop Launches Interactive Kids Book Co-Written By Home Energy Use, Via whiteGREY
To inspire families to use energy more sustainably, Powershop – Australia’s greenest power company – has launched a kids book with a difference.
The interactive story responds to energy consumption via smart meter data. The more sustainable a household’s energy usage is, the better the story becomes.
Conceived and developed by whiteGREY, the book asks kids and parents to help a character called Goldie (a climate vulnerable Green and Golden Bell Frog) prepare for her Pond Party. By helping Goldie invite her friends, catch party food, decorate, and make party music, they learn about the impact of climate on species and ecosystems, and receive valuable tips on home energy usage.
When they return to the story the next day, the book uses their household’s smart meter data to determine whether or not they have been more sustainable with their energy usage. If they’ve improved, so too does the book’s scenes and outcome. If not, the book becomes a bit less fun.
In a time when social isolation is leading to more power usage at home, it’s hoped that the book can serve as an engaging tool to help shape more sustainable household energy behaviours – a crucial goal for Powershop on its ongoing mission to make our energy consumption ‘Power you can be proud of’ (the brand platform launched by whiteGREY in 2019). It can be accessed at pondparty.powershop.com.au, and while the full experience of an energy connected story is for Powershop customers, any Australian family interested in learning more can still access the book.
Michelle Grigg, Marketing Manager, Powershop said: “Pond Party is a fun way for families to talk about climate change and the steps they can take to lessen their impact on the environment. Whilst we’re dealing with the ongoing effects of the bushfires and now COVID-19, a digital book specifically designed to be read at home, is an educational and entertaining tool for both customers and non-customers alike.”
Juan Garcia, National Head of Technology, whiteGREY said: “I’m proud that we have been able to create a digital experience that will help change behaviour. Using modern tech and an interactive approach to the narrative, we feel that we’ve built something that is as engaging as it is smart. By working together with Powershop’s team to develop a service layer that allows account usage and attributes to be extracted and interpreted for external use, it opens new ground for an energy provider to make meaningful use of its data.”
Joe Hill & Garret Fitzgerald, Executive Creative Directors, whiteGREY said: “By combining live data and storytelling, Pond Party connects households to the challenges of climate change in a constructive, inspiring way – empowering families to take climate action by making small changes to their daily lives”.
As Powershop’s lead strategic, creative and digital agency, whiteGREY was responsible for the concept, strategy, CX and UX design, technical development and supporting comms. To bring the book to life, whiteGREY implemented a serverless approach for the infrastructure using the AWS stack and ReactJS and Lottie for all the frontend and animations. This highly scalable and nimble approach allowed the different teams to work seamlessly across multiple geographic locations, as well as closely with Powershop’s own tech team to access Powershop’s data and platforms.
Pond Party is supported by a digital campaign across display, social channels and influencer activity, plus PR.
CREDITS
Client
The Powershop Team.
Agency – whiteGREY
Senior Digital Producer – Neville Gotla
Digital Producer – Mylene Czorny
Lead Front-end Developer – Luke Olyslagers
Lead Back-end Developer – Nick Thomson
Front-end Developer – Frantanius Sinulingga
Back-end Developer – Blasius Cosa
UX – Gardenia Gonzales
Designer – Gemma Lodi
Creative team – Ben Mann & Nic Molyneux
Head of Strategy – Nathan Rogers
Group Account Director – Alice Tschuchnigg
Senior Account Director – Kate Donnelly
CEO – Lee Simpson
National Managing Director – Katie Firth
National Head of Technology – Juan Garcia
ECD’s – Joe Hill & Garret Fitzgerald
Production & Media
Sound – Bang Bang Studios
Illustration – All illustrations by Mel Matthews, represented by the Jacky Winter Group.
Media – Media 33
Latest News
Sydney Comedy Festival: Taking The City & Social Media By Storm
Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]
Global Marketers Descend For AANA’s RESET For Growth
The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]
Is Meta’s New AI Chatbot Too Left-Wing?
Meta's chatbot accused of being left-wing after being caught wearing a Che Guevara T-shirt & listening to Billy Bragg.
TV Ratings (23/04/2024): Why Did No One Tell Angela That Farmer Wants A Wife Is Set On A Farm?
As wonderful as this headline is, let's face it, we all know an 'Angela', don't we?
PubMatic Unveils New AI Partnership To Turn Social Posts Into Ads For Any Digital Channel
Here's some nifty tech for turning social posts into ads. Assuming said posts aren't one-star character assassinations.
Intuit Mailchimp Makes A Splash With Its First Australian Brand Campaign
Ever laugh along at a gag you didn't get so as not to appear dumb? Get ready for more feigning with this new work.
GumGum’s Rob Hall: Advertisers Can No Longer “Rely On Binary Descriptions” Of Consumers
If anyone's got their finger on adtech's pulse, it's Rob Hall. He also avoids using the good paper in the office printer
Mastercard Nabs Florencia Aimo From Marriott International
Marriott International's Florencia Aimo jumps from the hotel business to the exploitative credit card one.
Bastion Agency Appoints Cheuk Chiang As New ANZ CEO
Cheuk Chiang takes the reins over at Bastion Agency. But not the rains down in Africa.
Spotlight On Sponsors: Major Sponsorship Wins After A Disappointing Week In Sport
B&T continuing our deep dive into local sport sponsorships & that's despite not a single offer of a free ticket as yet.
Macca’s Marketing Director, Samantha McLeod On Big Mac Chant: “What Was Once Old Is Now Cool Again”
Macca's using the power of nostalgia in latest Big Mac campaign. Well, only for those who've ever eaten one sober.
World Premiere Of Midnight Oil: The Hardest Line To Open Sydney Film Festival 2024
Oil's biopic to open Sydney Film Festival. Here's hoping Molly Meldrum will take his pants down at the premiere.
Entries Are Now Open For The 2024 Brandies, IntelligenceBank’s Annual Brand Marketing Awards
The Brandies are, of course, a prestigious marketing gong and not the mystery tipple favoured by nannas everywhere.
The Fred Hollows Foundation Appoints Ardent For PR
Yes, we all like to have a joke at PR's expense. But sometimes it does important work, like this.
AI, eCommerce & Marketing Specialists Are In Increased Demand By Businesses, New Data From Fiverr Shows
Has your philosophy & anthropology degree left you with nothing but a huge HECS debt? Here's what you should've studied.
Perth’s First 3D Anamorphic Billboard Arrives Courtesy Of oOh!media
Do you love a buzzword? Now you can add anamorphic to the list as it relates to billboards, not a colleague's ears.
MasterChef Australia & Crown Resorts Launch Unique Dining Experience With ALUMNI
A pop-up restaurant staffed by MasterChef contestants! That's fine dining prices for first-year apprentice chef cuisine!
Amanda Laing Announces Resignation From Foxtel Group
Foxtel's chief commercial & content officer heads for the exits. Read nice things the bosses said about her right here.
The Lost Letters From Our Diggers: News Corp Unveils ANZAC Day Special
It's nice when brands respectfully acknowledge ANZAC Day.
Howatson+Company Acquires Akkomplice
Large indie acquires a slightly smaller indie. Much like a shark eating a tuna, just with less thrashing and blood.
Google Delays Third-Party Cookie Deprecation Again
In good news for the sale of picture library biscuit photos, Google continues to tease over the end of cookies.
Education A Low Priority For Aussies More Concerned With Cost Of Living Forethought Study Reveals
Study finds Aussies cutting back on education due to cost of living. Booze & Uber Eats sales remain largely unaffected.
“I’m Still The Same Person That I Was”: Rikki Stern Says “Fucc It” To Cancer Stereotypes
B&T always happy to promote the anti-cancer cause. Even brands that massively overdo it with the hot pink.
The Unapproved Climate Certification Allegedly Causing Mass Greenwashing
Are you left flummoxed in the canned tuna & free range eggs aisle? Just wait till this green certification gets up.
TV Ratings (22/04/2024): Fans Mock “Over The Top” Reaction To New MasterChef Judges
MasterChef returns for its 2024 season. B&T stands by putting peppercorns in Gravox & no one will be any the wiser.
Dentsu Restructure: Muddle, Harvey & Johnston Take Leadership Baton As Bass & Yurisich Exit
A large broom has swept through Dentsu's local ops this morning, taking with it some big names & the air con's cobwebs.
Industry Shares Trends Shaping The Industry This International Creators Day
B&T's asking adland creators to reveal their top trends. And it's not good news for your Jenny Kee cardigan collection.
Mable Extends HOYTS Sensory Screenings Partnership
Mable has extended its HOYTS sensory screening partnership. Vigorously defends its two-star Oppenheimer review.
Orphan Launches ‘They Need Our Help. We Need Yours’ For Children’s Cancer Institute
Anything to do with childhood cancers has B&T's 110% support. That said, we do ignore the red meat & alcohol warnings.
Smile Team Orthodontics & Keep Left Collaborate On Smile-Inducing Campaign
As parents would attest, given the cost of orthodontics you'd expect this campaign to be a lavish production indeed.
Opinion: How Video Calls Neglect Learning Diversity
Need an excuse to duck out of a video call this arvo? Show this to your boss.
DoubleVerify Achieves First-Of-Its-Kind Responsible AI Certification From TrustArc
DoubleVerify receives responsible AI certification. However, not its robotic vacuum that's been seen menacing the cat.
Smile For A Good Cause: The Social Media Campaign Giving Back To The Community
Are you known as the office Austin Powers? More for you teeth than shagability? Get snappy new fangs with this news.
Elon Musk Mocks Albo After ESafety Wins Court Injunction Against X
Albo's 2024 from hell continues - Rabbitohs in crisis, down in the polls and now feuding with world's richest man.
Real Estate Developer In Hot Water Over “Sexually Exploitative” OOH Campaign
Real estate agents again tops in the 'least trusted profession' polls, nudging used car salesmen & ad creatives.
Epsilon’s Shane Hanby: Post-Cookie Era Relies On “Teamwork” Between Brands, Marketers & Tech
This pro predicts more "teamwork" in a post-cookie era. Which spells bad news for the uncooperative or plain stubborn.