B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Pinterest
  • WPP
  • AFL
  • Anthony Albanese
  • Cannes Lions
  • NRL
  • Federal Election
  • B&T Women in Media
  • State of Origin
  • Thinkerbell
  • AI
  • Spotlight on Sponsors
  • EssenceMediaCom
  • ARN
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Postie Puppies Deliver Hallmark Cards in Naked Campaign
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Postie Puppies Deliver Hallmark Cards in Naked Campaign
Media

Postie Puppies Deliver Hallmark Cards in Naked Campaign

Catherine Donnelly
Published on: 9th July 2014 at 11:11 AM
Catherine Donnelly
Share
3 Min Read
SHARE

Today, Hallmark launched an adorable campaign to promote the new HelloYou:) app. Developed by Naked Communications, the campaign employs a different type of Postie to demonstrate the apps delightful convenience – a team of HelloYou:) Post Puppies.

HelloYou:) makes the process of sending personalised greeting cards easy by connecting smartphones to real-world mailboxes (currently available on iPhone with Android launching later this year). The campaign is designed to highlight the simplicity of the HelloYou:) app, while still reflecting the sentiment shared when sending and receiving a heartfelt card.

The campaign message is simple. Just use the HelloYou:) app to send someone a card, and it could be delivered by an adorable HelloYou:) Post Puppy, complete with its own personalised uniform and mailbag.

Estherina Daniel, head of brand at Hallmark Australia, said: “We love this campaign because it tells the story of HelloYou:) perfectly. For Hallmark, HelloYou:) represents a step into the future and demonstrates how we are offering tools to help people express themselves on any occasion.”

Tristan Graham, creative director of Naked Melbourne, said: “We knew that once Australians understood how the HelloYou:) app worked they would fall in love with it as quickly as we did. So we recruited the cutest, most share-worthy little team to spread the word for us – a team of puppies dressed as posties doing actual HelloYou:) deliveries.”

The five-week campaign will be driven by digital, PR and social media and the HelloYou:) Post Puppies will be in action between 21 July and 8 August, 2014. 

The HelloYou:) can be downloaded here: http://bit.ly/1jEOG8c

HelloYouPostPuppies2a

Credits: Hallmark Australia Head of Brand: Estherina Daniel Senior Brand Manager: Leanne Bilinski Brand Manager: Lucy Cavanagh Head of Digital: Merissa Hargreaves Digital Channel Manager: Erin Bishop Digital Coordinator: Ashlea Caygill Agency: Naked Communications CEO: Carl Ratcliff Managing Director, Melbourne: Tom Ward Creative Director: Tristan Graham Creative Strategist: Craig Adams Head of Design: Thomas Rennie Strategy Director: Andrew Reeves Account Manager: Sophie Gosper Producer: Mark Bradley Integrated Producer: Andy Day Head of PR: Catherine Donnelly Production/Post-Production Production Company: C-KOL Director: Jessie Oldfield & Adam Murfet Producer: Elizabeth Rocka Post Production: C-KOL Editor: Dan Kerr Sound: Production Alley Music: Audio Network

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Clemenger BBDO Sydney, iHeartRadio, SheSays
Share
By Catherine Donnelly
Follow:
I started my career at the age of 20 with a dot com and two good friends. It was 1999 and we thought user generated content was the future. The dot com crash took place a year after we secured VC funding and I was luckily invited to join my investors as their PR and marketing manager. Since then, and over the past 14 years, I've has specialised in consumer PR and been responsible for the public relations of brands like Tourism Australia, Sony, Foster's, Xbox, Playstation, Electrolux, Nokia and Vodafone. I believe the future of PR lies in integration, which is why I've joined Naked. I love working on the bigger picture and being able to sharpen my strategic and creative thinking with the specialists that I work with. PR has always focused on compelling stories and I revel in telling these brand stories in new and different ways.

Latest News

We Are Social Australia Promotes Kelly Spence To Managing Partner
25/06/2025
Initiative Strengthens Leadership Line-Up To Power Next Phase Of IAG Growth
25/06/2025
Indie-pendents Day Has Returned! This Time It’s The Best Of The Best Media Agency Chiefs
25/06/2025
Branding Agency Principals Rebrands IAP2 Australasia To The Engagement Institute
25/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?