I started my career at the age of 20 with a dot com and two good friends. It was 1999 and we thought user generated content was the future. The dot com crash took place a year after we secured VC funding and I was luckily invited to join my investors as their PR and marketing manager. Since then, and over the past 14 years, I've has specialised in consumer PR and been responsible for the public relations of brands like Tourism Australia, Sony, Foster's, Xbox, Playstation, Electrolux, Nokia and Vodafone. I believe the future of PR lies in integration, which is why I've joined Naked. I love working on the bigger picture and being able to sharpen my strategic and creative thinking with the specialists that I work with. PR has always focused on compelling stories and I revel in telling these brand stories in new and different ways.