Naked Sneaks in Commonwealth Games

SYDNEY, AUSTRALIA - MARCH 15: Tim Leathart reacts after winning the Mens 100m event during the Sydney Track Classic at Sydney Olympic Park Sports Centre on March 15, 2014 in Sydney, Australia.  (Photo by Brett Hemmings/Getty Images)

Nothing says “success” like an award.

Creative Agencies are renowned for doing almost anything to win gold, even if it means being creative in their approach, so Naked has decided to take things to the next level and has entered the Commonwealth Games.

“We’ve done the Effies. Everyone is all over Cannes, we want something on the real world stage. We had a race in the office and Tim’s our fastest so we’ve snuck him into the Commonwealth Games in hopes of winning some real silverware,” said Carl Ratcliff, CEO of Naked Australia.

“We’re seeking solace in an industry that is void of cheats, drugs, sex and filth,” Carl continued.

Naked Account Executive, Tim Leathart, has been granted leave to compete in the 4 x 100 metre sprint relay at the Games in Glasgow over 1-2 August, 2014.

Tim said, “When I started the role at Naked, they said it would be fast paced, high pressure and extremely competitive. Taking on Usain Bolt in the final leg of the 4 x 100 metre relay wasn’t what I expected, but I’ll try my best.”

The Naked team wishes him all the best and have cleared space in the trophy cabinet for his return.




Please login with linkedin to comment

1600 Pandas Pico Australia

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]