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B&T > Media > Naked Wins CanTeen
Media

Naked Wins CanTeen

Catherine Donnelly
Published on: 23rd June 2014 at 1:14 PM
Catherine Donnelly
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1 Min Read
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Naked Communications has won the creative account for youth cancer charity CanTeen following a competitive pitch.

Starting immediately, Naked’s first job off the rank will be working on CanTeen’s upcoming National Bandanna Day, which this year, falls on Friday 31 October, 2014. Kerry Kalcher, national Media and Communications Manager at CanTeen said: “As a charity, we were looking for an agency partner who could leverage small budgets creatively to deliver effective, integrated communications campaigns. We look forward to working with Naked to raise awareness and funds for CanTeen’s work supporting young people living with cancer – whether they’ve been diagnosed themselves or whether it’s their parent, brother or sister.” Carl Ratcliff, CEO of Naked Australia said: “This is a momentous year for CanTeen as National Bandanna Day celebrates its 20th year. It’s an incredible milestone when you consider all of the young people touched by cancer – and their family and friends. This is a very special partnership for Naked – indeed for me personally – and we are thrilled to be working on behalf of such a significant cause. We look forward to delivering a full service creative solution.”

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By Catherine Donnelly
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I started my career at the age of 20 with a dot com and two good friends. It was 1999 and we thought user generated content was the future. The dot com crash took place a year after we secured VC funding and I was luckily invited to join my investors as their PR and marketing manager. Since then, and over the past 14 years, I've has specialised in consumer PR and been responsible for the public relations of brands like Tourism Australia, Sony, Foster's, Xbox, Playstation, Electrolux, Nokia and Vodafone. I believe the future of PR lies in integration, which is why I've joined Naked. I love working on the bigger picture and being able to sharpen my strategic and creative thinking with the specialists that I work with. PR has always focused on compelling stories and I revel in telling these brand stories in new and different ways.

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