Manchester United has announced a multi-year partnership with Hawaii-based sunglasses and eyewear brand Maui Jim.
Maui Jim will supply the Manchester United first team, academy and women’s teams with glasses from their sun and optical ranges.
As part of the agreement, Maui Jim eyewear will be available to fans in the Old Trafford Megastore from 26th February.
They will also celebrate the partnership by launching a co-branded eyewear collection designed with fans in mind later this year.
Manchester United group managing director Richard Arnold comments: “Maui Jim is a revolutionary global eyewear brand that is one of the largest and most innovative producers of sunglasses in the world.
“I’m delighted that they will be joining the United family and creating a range of exclusive eyewear pieces specifically for our fans.
“Our partnership with them demonstrates the club’s ability to attract the world’s most premium brands”.
Maui Jim VP of global marketing Jay Black comments: “We are thrilled to welcome Manchester United to the Maui Jim ‘Ohana (Hawaiian for family).
“For us, it is an honour to partner with one of the world’s most successful sports teams, within the world’s most popular sport.
“This collaboration gives us the chance to spread our “Aloha Spirit” and communicate the importance of wearing high-quality technical eyewear”.
In this guest post, Hulsbosch’s creative director Marcel Wijnen, casts his design eye over what truly makes a brand and says it’s all about being true and essential… To do simple – and to be original – is a truly tough task. Not impossible, but not easy. Naturally, we can get lost in ‘striving for simplicity’ […]
Seven Victorian charities are uniting for a month-long virtual fundraising challenge - Power Up 2021 - between 28th February and 28th March. There’s no denying that 2020 affected everyone, but small charities experienced a huge drop in much needed donations and it is hoped the Power Up campaign will bring fundraising back to life.
South Australia’s largest independent supermarket chain, Foodland – with its unforgettable jingle “Foodland, the mighty South Aussies, yeah” – will launch a new campaign on 7th March. The campaign coincides with the chain’s $251m expansion program to open twenty-five new stores, revamp fourty-seven and create 2,500 new jobs over the next five years. Agency KWP! […]
A-listers turned out to Klarna's Sydney party last night. It did move significantly down the alphabet on B&T's arrival.
On Thursday, Quantcast held their Virtual NOVA event, discussing the current state of the advertising industry, the end of third-party cookies, the open internet vs walled gardens, and data privacy and consent. The event coincided with the launch of their new Quantcast Platform. It is an intelligent audience platform powered by the company’s patented AI […]