Pinterest Nabs Facebook’s Melinda Petrunoff For APAC Country Manager Role

Pinterest Nabs Facebook’s Melinda Petrunoff For APAC Country Manager Role
SHARE
THIS



Pinterest has announced that Melinda Petrunoff is joining as its new country manager for Australia and New Zealand.

Petrunoff is a media and tech industry veteran with vast experience managing fast-growing sales teams and a deep knowledge of working with advertising and media agencies. As country manager for ANZ, Petrunoff’s responsibilities will include leading the sales team and working closely with brands and agencies to further expand Pinterest’s advertising program in Australia and New Zealand.

Petrunoff will be joining Pinterest from Facebook where she has helped to grow Facebook’s APAC business over the past eight years holding a variety of leadership roles, most recently as managing director of its Scaled, ANZ based in Singapore. She has more than 20 years of leadership, sales, marketing and operations experience building successful digital businesses across Asia and the Pacific. Petrunoff is also a board member of OzHarvest where she is currently responsible for leading the strategy committee

In Australia, Pinterest is expanding its Sydney office by two-times this year, including new roles for its sales team and supporting functions focused on content and creators. This marks the largest expansion of Pinterest’s team in Australia since opening an office in Sydney in 2019.

Petrunoff will take the lead to further drive Pinterest’s advertising business in ANZ. Additionally, she will be working closely with cross-functional teams within the company to ensure Pinterest users in ANZ have a personalised, meaningful experience on Pinterest to help them create a life they love. She will report to Erin Elofson, Canada and APAC at Pinterest.

Commenting on her new role, Petrunoff said: Pinterest is a unique and valuable platform for businesses to connect with audiences who are asking for inspiration from trusted brands. I’ve been impressed with how Pinterest helps brands create ads on Pinterest that inspire purchasing decisions, increase engagement and reach consumers right when they’re planning to take action on their next dream ideas. I’m thrilled to join the team and look forward to building on its momentum to expand and build the Pinterest advertising business in ANZ.”

Elofson said: “Melinda’s deep experience in tech and media as well as driving results for clients and agencies of all sizes makes her an ideal fit to expand our business in Australia and New Zealand. Pinterest is a positive and inspiring environment where brands are essential, and we’re excited to help ANZ businesses thrive and drive sales on Pinterest under Melinda’s leadership.”

Pinterest is a visual inspiration platform where more than 400 million people around the world come each month to plan things in their lives such as what to eat for dinner, what products to buy, how to decorate their homes and which new destinations to travel. People come to Pinterest ready to try something new, which makes it an ideal platform for businesses, publishers and creators to feature their products and services, how-to videos and tutorials, and to tell an interesting brand story.

Pinterest has a growing, passionate user base in Australia and New Zealand and there is an opportunity for businesses to connect with this audience when they’re considering what to do or buy. According to Nielsen, Pinterest has 7.9 million monthly unique visitors in Australia. Businesses can engage with customers who are planning what to buy next with 83 per cent of weekly Pinners saying they made a purchase based on content they saw from brands on Pinterest (GfK, Pinterest Path to Purchase Study among Weekly Pinners who use Pinterest in the Category). Pinterest’s team in ANZ will further help local brands reach their target audiences and inspire consumers.

Please login with linkedin to comment

Melinda Petrunoff Pinterest

Latest News

Tinkerbell Is Putting Vegemite On Pizza
  • Marketing

Tinkerbell Is Putting Vegemite On Pizza

Over the years, VEGEMITE has been largely misunderstood across the globe, with Aussies often having to defend the spread and detail exactly “how to” best enjoy the stuff. But as it turns out, Australians have been getting it wrong this whole time! VEGEMITE and Thinkerbell ventured to food mecca New York to recruit Brooklyn Master […]

Subway Makes Return To High Seas With ‘Sink A Sub’ Battleship Game
  • Campaigns

Subway Makes Return To High Seas With ‘Sink A Sub’ Battleship Game

Subway has this week, officially launched its digital game Sink A Sub, with the first $10,000 prize already being awarded to a lucky recipient in Queensland. Subway’s Sink A Sub game is a user-friendly experience based on the infamous naval war board game Battleship. It was successfully launched for the first time in 2020 as […]

NITV Appoints Peter Noble To General Manager
  • Media

NITV Appoints Peter Noble To General Manager

National Indigenous Television (NITV) has announced the appointment of Peter Noble as general manager, to support the continued growth and evolution of the channel dedicated to First Nations voices and perspectives. Noble (pictured) a proud Girramay and Bandjin man, joins NITV with more than 20 years’ experience in the media industry, working across content disciplines […]

Queen Of Aussie Pop Culture Abbie Chatfield Signs Podcast Deal With LiSTNR
  • Media

Queen Of Aussie Pop Culture Abbie Chatfield Signs Podcast Deal With LiSTNR

Reality TV star, influencer and unabashed over-sharer Abbie Chatfield has signed with SCA to bring her hugely popular and fiercely candid podcast, It’s A Lot to Australia’s biggest audio content creator –  LiSTNR. Chatfield’s never been afraid to call out bad behaviour or tell it like it is. And that’s just what people love about […]

Sydney Headshots; Daniel Sommer Photography; Sydney Headshot Photographer; Daniel Sommer
  • Marketing

Cheetah Digital Announces Major CM Group Merger

CM Group, a portfolio of martech companies focused on multichannel digital marketing, today announced its merger with Cheetah Digital under the CM Group name. The merger expands and enhances both CM Group’s and Cheetah Digital’s ability to deliver innovative email, omnichannel, personalization, and loyalty solutions. The combined company will own a broad array of technologies […]

Smart Accelerates CTV Growth Ambitions Via Publica Partnership
  • Advertising
  • Technology

Smart Accelerates CTV Growth Ambitions Via Publica Partnership

Independent ad tech platform Smart has announced a new partnership with connected TV (CTV) ad platform Publica to accelerate its growth ambitions. The integration is a major step in Smart’s commitment to building a scaled, vertically-integrated TV advertising platform for media buyers and sellers following its recent acquisition of global premium CTV demand-side platform (DSP) […]

Edge Creates First Local Campaign For Nevro, “I Am Not My Pain”
  • Campaigns

Edge Creates First Local Campaign For Nevro, “I Am Not My Pain”

Independent creative agency Edge has launched Nevro’s first local campaign, “I am not my pain”. Nevro is a medical technology company offering innovative solutions to chronic pain. Their HFX therapy has been available in Australia since 2011 and is a form of spinal cord stimulation (SCS), where an electrical device is implanted surgically near the […]

IPG Unveils “Remarkable” 15% Q3 Growth
  • Advertising
  • Media

IPG Unveils “Remarkable” 15% Q3 Growth

With COVID behind it and no gigantic meteors on the horizon, Interpublic predicting healthy growth into 2022.

by B&T Magazine

B&T Magazine
Pinterest Announces New Tools, Features and Experiences For Users
  • Media

Pinterest Announces New Tools, Features and Experiences For Users

Pinterest has introduced a new suite of creator and Pinner products and experiences globally, as the platform continues to evolve to become home for the next generation of creators. At its second annual Pinterest Creators Festival, featuring Megan Thee Stallion and Storm Reid.  Pinterest creators Kerin Rose Gold, Wendy’s World, Henri Purnell, Carolina Gelen and […]