Image sharing and social platform, Pinterest has announced it is launching new ways for creators to build their business and earn money.
Now creators will be able to make their pins shoppable and earn commissions through affiliate links, and partner with brands on sponsored content.
Pinterest is also introducing a new paid partnerships tool, allowing creators to disclose their paid partnerships
Creators who make branded content can now add brands directly in their Idea Pins, and once the brand approves the tag — the Idea Pin will include a “Paid Partnership” label.
Pinterest is also launching, Idea Pins product tagging tool to all business accounts in the U.S. and the UK and will continue rolling out access over the coming months to international creators.
Product tagging is a new tool that enables creators to tag their Idea Pins with any of the millions of Product Pins on Pinterest.
These latest updates aim to help creators make their content more actionable and shoppable and more easily be able to partner with brands.
Aya Kanai, Pinterest’s head of content and creator Partnerships, said: “Pinterest is the place where creators with inspiring and actionable ideas get discovered. With this latest update, we’re empowering Creators to reach millions of shoppers on the platform and monetize their work.
“Creators deserve to be rewarded for the inspiration they deliver to their followers, and the sales they drive for brands.
“Creators are central to our mission to bring everyone the inspiration to create a life they love, and we’ll continue working with them to build their businesses and find success on Pinterest.” –
The paid partnerships tool is now live for select Creators in the US, Australia, the UK, Canada, Ireland, New Zealand, Spain, France, Italy, Germany, Switzerland, Austria, Sweden, Brazil, Argentina, Mexico, Chile, Colombia and Peru.