Pinterest Fast-Tracks ‘Today Tab’ To Inspire People At Home

Verona, Italy - April 9, 2012: close-up view of a white third generation iPad (2012) showing the Pinterest website. Pinterest is a social network focused on images.
SHARE
THIS



As many of us shut down in our households, Pinterest has seen significant growth in use cases like ideas for cooking quickly and easily, crafts and lesson plans for kids, tips for growing vegetables and more.

This past weekend there was an all-time high in activity around the world, with more searches and saves of Pins on the platform than any other weekend in Pinterest’s history. Globally, Pinterest saw the highest rates of user engagement in the history of the platform in countries like the UK, France, Germany, Italy, and Spain.

In response, Pinterest has fast-tracked the launch of the Today tab, a new source of daily inspiration with curated topics and trending Pins. The platform is featuring expert information from the World Health Organization and Centers for Disease Control on topics like handwashing during the coronavirus epidemic over the following weeks. In addition, Pinterest will show ideas for kid-friendly baking, work from home setups, family-favorite movies, comfort food recipes, and more.

Pinterest users just need to click “Today” at the top of their home feeds from iOS or Android for new ideas each day. Recommendations will include a handful of topics. Pinterest will start with ideas curated by the Pinterest team and in the future will also feature guest editors. While the home feed continues to be a personalized space with recommendations based on the Pinner’s activity, the Today tab will show popular ideas based on what’s going on in the world and what people are searching for. The Today tab is starting to roll out on mobile apps in the U.S. and U.K., with more countries to come.

In the past few weeks, searches for “calming quotes” doubled and “stress relief” and “stress quotes” have tripled, and so Pinterest has launched compassionate search on web, to make the mental wellness feature available on all devices. That means when people search for terms like “stressed out” from their desktop computer or phone, they’ll see the option to check out a collection of emotional wellbeing activities to help relax and feel better with content from emotional health experts.

These are just a few pieces of Pinterest’s efforts to make reliable information easily accessible on the platform, which also includes:

·         A custom search experience featuring results from experts (image here)

·         Prohibiting ads that claim to offer cures or treatments or that are looking to exploit the crisis

·         A banner across the site that leads to COVID-related information, including content from the World Health Organization

·         An easy way to report health misinformation through the “health misinformation” option on Pins. Pinterest is removing any misinformation it finds about COVID-19 because it violates the company’s health misinformation policy (which has been in place since 2017).

·         A Stay safe, stay inspired board shared with Pinners

·         A curation of helpful COVID-19 related information featured globally

A look at global trending searches over the past few weeks:

·         Searches for stay at home kids activities are up +4055 per cent

·         Work from home with kids searches are up +1657 per cent

·         Searches for wWork from home jokes are up +3802 per cent

·         Tips for working from home are up 1,411 per cent

 

Please login with linkedin to comment

Pinterest

Latest News

Crater Teams Up With Director Luna Laure For ‘Harry’s Story’, Canteen’s Newest Campaign
  • Campaigns

Crater Teams Up With Director Luna Laure For ‘Harry’s Story’, Canteen’s Newest Campaign

Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. While his mother fortunately survived, he lost his […]

AFL Legend Kevin Sheedy Narrates ‘A Love Letter To Victoria’ Via Enthral Partners
  • Campaigns

AFL Legend Kevin Sheedy Narrates ‘A Love Letter To Victoria’ Via Enthral Partners

In partnership with storytelling agency Enthral, AFL star Kevin Sheedy has voiced a video ‘Love Letter to Victoria’ using visuals to showcase the state’s natural beauty and culture. Victoria has been hit with the worst of the coronavirus pandemic compared with any other Aussie state experiencing four lockdowns. Sheedy has partnered with Ethral to share […]

Telstra’s Belong Appoints Howatson + White For Strategy & Creative, Retains OMD For Media
  • Advertising

Telstra’s Belong Appoints Howatson + White For Strategy & Creative, Retains OMD For Media

Telstra’s lower-cost telco, Belong, has awarded its strategy and creative account to Howatson + White, and has reappointed OMD to its media buying account, after a competitive pitch process. Howatson + White will handle strategy, planning, creative and CRM, while former agency Clemenger will continue to have a relationship with Belong, managing PR and retail activation. […]

Coke Releases New Campaign, ‘Turn Up Your Break’, Via Ogilvy
  • Advertising
  • Campaigns

Coke Releases New Campaign, ‘Turn Up Your Break’, Via Ogilvy

Coca-Cola Australia has rolled out its new campaign ‘Turn Up Your Break’. The campaign will be led by a TVC that encourages people to truly pause with a Coke on their break so they can walk away feeling refreshed and uplifted. The TVC features two busy chefs stepping outside for a break, the bustling kitchen […]

Nova 91.9’s Ben And Liam Locked Up In Rundle Mall To Raise Awareness For Mental Health
  • Marketing
  • Media

Nova 91.9’s Ben And Liam Locked Up In Rundle Mall To Raise Awareness For Mental Health

Nova 919’s Ben & Liam breakfast show announced that they’ll be throwing their support behind and raising awareness for a cause very close to their hearts, mental health. On Monday 21 June Ben Harvey and Liam Stapleton will be locked in a purpose-built glass structure, in the middle of Rundle Mall, for an entire week […]

iHeartPodcast Network Australia And The New York Times Agree Podcast Ad Sales Deal
  • Advertising
  • Media

iHeartPodcast Network Australia And The New York Times Agree Podcast Ad Sales Deal

ARN and The New York Times have reached an agreement for ARN to become the advertising sales representative for The New York Times’s podcast portfolio in Australia. The deal will enable Australian brands to connect with Australian listeners to The New York Times’s most popular podcasts, such as The Daily, Serial and This American Life, […]

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off
  • Advertising
  • Media

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off

Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]