The Association for Data-driven Marketing and Advertising (ADMA) launched its CxO Club for Chief Marketing Officers last night at the Paspaley Boutique in Sydney’s Martin Place.
More than 50 people attended including marketing heads from Tourism Australia, Sheridan, American Express, SBS, HSBC, Allianz, Stockland, Commonwealth Bank, Fuji Xerox Australia and the National Rugby League.
In a short speech, ADMA CEO Jodie Sangster told those assembled that the CMO job “was no longer a lonely role, but an increasingly complex one”.
She noted CMOs needed a network to meet their peers, build relationships, knowledge share and have fun, which was what the new ADMA CxO Club intended to do for them.
“ADMA has provided education, events and networking for marketers and advertisers for many years but we realised something was missing for the highest level of marketer and advertiser. So to practise what we preach, we set out to create a network for CMOs,” she said.
Qantas Loyalty CEO Lesley Grant also spoke, noting that Qantas was delighted to be a partner of the new club.
Foundation partners are Qantas Loyalty, Forbes and Forrester. Supporting partners are Appelles Apothecary & Lab, Jawbone, Paspaley and Pommery Champagne.
The club will also expand to other CxO roles in the coming year and across the country.
