PHD Wins Spotlight’s $39 Million Media Account

PHD Wins Spotlight’s $39 Million Media Account

Following a competitive tender process, PHD Australia has today announced its appointment as the new media agency of record for Spotlight Group.

PHD Australia’s appointment is for all of Spotlight Group’s portfolio of iconic Australian retail brands including Spotlight, Anaconda, Mountain Designs and Harris Scarfe. The account will be headquartered out of PHD’s Melbourne office.

Commenting on the win, PHD’s Melbourne general manager, Simon Lawson said: “The final stage of the pitch was done via video call, a first for me. I’m happy our enthusiasm for Spotlight Group’s brands and the ideas we put forward translated effectively in this format. We felt a strong cultural connection with the team at Spotlight Group throughout the process and we can’t wait to start making the leap with them.”

PHD Australia’s newly appointed CEO, Mark Jarrett added: “The last few months have been challenging for everyone, but this is an amazing opportunity, to provide growth for our business, our people and most importantly, for Spotlight Group. We look forward to building a strong and longstanding partnership with them.”

PHD Australia’s remit includes the development of communications strategy as well as media planning and buying across traditional channels, programmatic and paid search.

The appointment will be effective as of August 1st.




Please login with linkedin to comment

PHD spotlight

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]