PHD Melbourne has been appointed to the Swisse Wellness media account, effective immediately.
The agency, which was appointed without a formal pitch, will be responsible for all media strategy, planning and investment. The account was formally held by independent agency, Noisy Beast.
Founded in Melbourne over 50 years ago, Swisse Wellness has grown into one of Australia’s leading premium wellness solutions providers to millions of people in over 12 countries.
The win continues to strengthen PHD Australia’s commitment to working with notable and iconic local brands.
Swisse Wellness owner, H&H Global, Marketing Director – ANZ, Kerrie Wade said: “The appointment of PHD is an exciting and logical step for Swisse and we are already seeing the benefits of our collaboration. We are looking forward to a great partnership.”
PHD Melbourne managing director, Simon Lawson, said the appointment was a testament to the shared values between Swisse and PHD, including a commitment to wellbeing.
“We’re excited to formally announce our partnership with Swisse Wellness. They’re a quintessential Melbourne brand and we’re looking forward to using our challenger brand thinking to help them continue to grow,” Lawson said.
