PHD has expanded its relationship with Bayer after being responsible for all above the line activity since winning the account in 2015.
The move will now see PHD responsible for all media planning and buying for Bayer including the extension SEM, SEO, programmatic, social, and e-commerce. The additional spend is $7M.
Commenting on the expansion, group business director Amy Francis said: “Bayer is a digitally progressive company, and we are looking forward to partnering with them on this ongoing journey.
Bayer has been a valued client for many years, and we are delighted by the opportunity to deepen
our relationship with them’.
The move is effective as of February 1.