Petbarn, Australia’s leading pet supplies retailer, has appointed Vizeum as its national media agency as of November 2016.
Vizeum, which is underpinned by the buying power and resource of Dentsu Aegis Network, will be responsible for delivering a strong media strategy linking social, mobile, offline and online, generating emotions and trust, and building powerful connections between Petbarn and its diverse audience of Australian pet owners.
Petbarn’s general manager, retail marketing, Anne Brown said, “The Petbarn business has evolved rapidly in the last five years and grown to a network of over 165 retail stores. In line with our growth, we felt it was an appropriate time to seek a fresh vision for our media strategy and believe Vizeum is an ideal partner for our business.
“We look forward to continuing our growth and working with Vizuem to help bring the Petbarn brand and our ethos of bringing happiness to more pet owners across the country.”
Vizeum’s managing director, Travis Day said, “From the outset it was evident that Petbarn is a very future facing organisation. It is a business with a clear vision, a compelling business strategy and an enviable first party data set at their disposal.
“We are thoroughly enjoying working with the impressive group of people who steer the business and look forward to contributing to their ongoing success.”