Pernod Ricard Winemakers has appointed Darryn Hakof as its global marketing director, following executive transfers within the Pernod Ricard Group.
With nearly 20 years’ experience within the Pernod Ricard Group, most recently in his role as director of strategy and new business for Pernod Ricard Winemakers, Hakof (pictured above) brings extensive knowledge of the Pernod Ricard portfolio.
In his new role, Hakof will continue to report to Bruno Rain, chairman and CEO of Pernod Ricard Winemakers.
He will also remain a member of the Pernod Ricard Winemakers Management Committee and a Better Balance ambassador, promoting diversity and inclusiveness within the business.
Hakof replaces Anne Tremsal, who has been appointed marketing director of Ricard & Pernod based in Marseille as part of the group’s annual appointments.
Commenting on his new role, Hakof said: “Our portfolio of leading, award-winning, wine brands is one of the most premium and diverse in the industry.
“This is an exciting opportunity to work with our talented, innovative and passionate teams, and with our valued global partners, to bring our brand stories to life with consumers around the world.”
The Pernod Ricard Winemakers portfolio includes Jacob’s Creek, Brancott Estate, Stoneleigh, Campo Viejo, Kenwood Vineyards, and Graffigna.