Performance Expert Louisa Mennell Joins Ikon Following Global Search

Performance Expert Louisa Mennell Joins Ikon Following Global Search

WPP AUNZ’s Ikon Communications has appointed digital and performance media expert Louisa Mennell as its new national head of performance, following a worldwide search.

Mennell begins her new role immediately at Ikon’s Melbourne office, guiding the media agency’s performance proposition and joining its national leadership team.

She has also been tasked with the ongoing development of Ikon’s performance product through the application of best practice digital approaches and the latest available technologies.

Mennell was most recently partner of paid search and social at Mindshare Worldwide in London, and has moved from the UK to take up the position.

Prior to her role at Mindshare, Mennell worked at a number of UK agencies including Zenith, Performics and TradeDoubler.

Ikon CEO Lesley Edwards said: “Louisa has an incredibly strong track record of developing successful, integrated and future-facing teams.

“She brings deep cross-category experience and a passion for building operational models that are both good for clients’ needs, while enabling people to fulfil their potential.

“We believe this experience and her proven management credentials make her the perfect candidate to lead Ikon’s very strong performance product and its team of 25-plus people.”

Commenting on her appointment, Mennell said: “I’m delighted to be joining Ikon at such an exciting time; a business with a truly progressive perspective on delivering performance.

“With an ever more complex media landscape, I’m excited to be part of an agency that challenges the status quo to deliver results for our clients.”

Mennell’s appointment follows a period of continued growth and expansion for Ikon’s Melbourne office, with several other senior hires recently made.

Ante Pejic has joined as digital strategy director and Chris Mizeracki has been appointed performance manager.

In June, Ikon also announced that Melissa Roberts would join as director for its Melbourne office.

“The Melbourne office continues to grow both in terms of output and new capability,” Edwards said.

“We’re incredibly excited about the future of the office and how the team continues to challenge conventions and build new business solutions.”

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