Perfection Fresh Launches AR Campaign Via The Live Agency & Unbnd

Perfection Fresh uses the power of immersive Augmented Reality to educate consumers on fresh produce farming and seasonality as well as health and nutrition.

The Perfection Fresh Augmented Reality experience, developed by The Live Agency is in collaboration with Unbnd.

It offers its users a suite of utility including recipe inspiration, information on taste & flavour, storage tips on keeping produce fresher for longer, taste pairings, for example, what flavours match with different produce and also health & nutritional information.

The innovative approach explores the range of fresh produce Perfection Fresh offers as well as sharing content to inspire consumers to use more fresh fruit and vegetables.

Perfection Fresh has recently launched an immersive and interactive educational web-based Augmented Reality experience. The journey begins by scanning an on-pack QR code which then opens the microsite to show the full experience.

The new AR offering educates its customers on the unique farming environments that are integral to growing quality fresh produce by Perfection Fresh’s own farms and growers right around Australia.

The interactive map gives viewers four areas to explore right around Australia, showing users which climates work best for which produce as well as how produce is harvested.

As webAR continues to surge in popularity with marketers due to its frictionless ability to scale immersive AR experiences, Perfection Fresh is spearheading the adoption of the technology in the produce industry.

By integrating QR codes on-pack, Perfection Fresh will launch a national first-of-its-kind webAR campaign that educates Australia on its trademark fruit and vegetable brands and growing techniques.

Recent studies show more than 50 per cent of consumers better recall brands that regularly engage them with immersive technologies, and that interacting with products that have AR experiences leads to a 94 per cent higher conversion rate due to the fact individuals can better recall products and feel connected with brands.

The experience is built using web-based augmented reality, meaning no need to download an app to view the AR. In fact, it’s as easy as scanning the QR code soon to appear on any pack of Qukes, Broccolini, Perfection Tomatoes or Calypso Mangoes and more.

The experience is built using 8th Wall’s webAR engine, which supports nearly 3.5 billion smartphones across Android and iOS devices globally.

Luke Gibson, head of marketing at Perfection Fresh said: “We’re always looking for innovative ways to engage consumers on how to make the most of our incredible produce varieties.

“It’s time consumers understand more about where their food comes from and learn to value the amazing eating experiences that different produce varieties can bring.

“Augmented reality provides an evolving technology platform that will appeal to tech-savvy consumers wanting to take a deeper dive into the world of fresh produce both now and into the future.

“It’s a powerful tool to teach kids where their food comes from and encourage them to consume more fruits & vegetables.”

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AR Luke Gibson Perfection Fresh