Get set for a week of Super Bowl ads with the countdown to next Monday’s (Australia time) game between the Los Angeles Rams and the New England Patriots.

And kicking off the ad surge is a clever spot from longtime Super Bowl sponsor Pepsi.

Putting recent disasters starring members of the Kardashian family behind it, the new spot stars actor and comic Steve Carell and asks, “Is Pepsi, ok?”, a direct dig at arch-enemy Coca-Cola.

The ad’s the work of San Franciscan agency Goodby, Silverstein & Partners and also has cameos from rap artists Lil’ Jon and Cardi B.

Check out the fun spot below:

Commenting on the ad, Pepsi’s vice president of marketing Todd Kaplan said: “Every day, there are millions of people who enjoy Pepsi- people who love this brand – yet they continue to be asked ‘Is Pepsi OK?’.

“We felt that it was time to address this question head-on, by celebrating our fans, our valued restaurant partners, and our core consumers by unapologetically letting everyone know that Pepsi is way more than OK.”

“More Than OK” will run as a 30-second spot during the Super Bowl, with an extended 60-second version running online,” Kaplan said.