Pepsi Brings Messi, Pogba And Sancho To Life In Bubbly New Campaign

Published on: 26th February 2021 at 9:56 AM

Staff Writers

1 Min Read

Not to be outdone by arch-nemesis Coca-Cola’s new upbeat campaign, Pepsi has launched its own sensory campaign this week starring some of the biggest names in world football.

In the ‘Fizz To Life’ campaign, Lionel Messi, Paul Pogba, Jadon Sancho and Shanice van de Sanden all break out of posters on the wall and show off their skills as the protagonist of the ad dances along.

You can see it below.

https://www.youtube.com/watch?v=EMjHEukGL7M

The song used is also now being used in a TikTok Duet footballing challenge for Pepsi.

Also launching from Pepsi this week is ‘PopFizzAhh’, featuring the vocals of rapper/comedian Michael Dapaah.

You can see it here.

https://www.youtube.com/watch?v=MudYDVw7sWs

TAGGED: pepsi

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.