This time last year, Coke was sliding into BIG trouble. Bars, restaurants and cafes were closing the world over and Coke bosses in the US took the extraordinary step of temporarily halt the brand’s advertising around the globe.
But it appears things are on the improve for the fabled fizzy drink, today unveiling a high-energy campaign featuring the beats of “it” rapper at the moment, Tyler, The Creator.
The spot’s the work of Coca-Cola in the UK and its creative agency Wieden + Kennedy London and directed by cinema duo Tania Verduzco and Adrian Perez who go by the moniker Los Perez.
The campaign will run across TV, online video, radio and interactive out-of-home. Fans are also invited to recreate the dances on their own social channels.
Check out the fun below:
Commenting on the work, Walter Susini, Coke’s SVP of marketing for Europe, said: “What is brilliant about this campaign is how we have merged the power of creative and connections to be able to increase our efficiency and effectiveness in our overall plan.
“We have developed a modular communication platform that enables us to have one unique message and tone of voice across the different moments and occasions of the year in all touch points to push the brand experience,” Susini said.
Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from increased interest from advertisers. Revenue was up 74 per cent YoY, according to the company’s Q2 results, reaching $US1.19 billion ($1.6 billion) from $US683.4 million ($925 million) 12 months ago. The strong results came in the same […]
Wild Turkey has announced the launch of its new global creative campaign and platform, ‘Trust Your Spirit’, featuring the brand’s creative director and spokesperson, Matthew McConaughey. The global campaign and platform ‘Trust Your Spirit’ is to encourage people to be bold, unapologetically themselves, and stay true to who they are. The global tagline and ethos […]
Telecommunications company Optus has announced it will launch the world’s first TikTok sign-language activated filter. Featuring Optus ambassador Ian Thorpe, Optus will unveil a branded effect that shows TikTok users how to say key phrases in Auslan sign language, including ‘How are you?’ and ‘It starts with Yes’, through the hashtag challenge #SignYes. Optus will […]
Podsights has revealed new insights into the effectiveness of advertising in podcasts, tracking global and Australian podcast advertising trends. This is the first Australian report to be published since ARN partnered with Podsights to set the standard for best-in-class podcast advertising measurement. The report includes additional analysis and follows a series of Measurement Masterclasses held for […]
NGEN’s 2021 charity cup has raised over $175,000 for UnLtd charity partner Gotcha4Life. Gotcha4Life is a not-for-profit foundation raising awareness and funding to provide educational workshops and innovative programs that build mental fitness in individuals and communities. While Sydney and Brisbane completed the Charity Cup in June, before Covid restrictions hit, the final leg in […]
Australian tech incubator Cicada Innovations and Biennale of Sydney are launching the ‘New & Sustainable Materials Challenge,’ in an effort to create a more sustainable future. The works of chosen material-makers will be showcased to millions of Biennale audiences, exhibition partners, and exhibition makers globally. The Challenge is open to any Australian and UK startups, […]