Peppermayo Boutique has appointed The Wired Agency to lead a new social strategy for the brand; designed to reach a new, younger and exclusive audience.
Having successfully built their online store from the ground up through strategic digital activity, Peppermayo has specifically appointed Wired to implement a tailored social strategy using Snapchat.
“We’re incredibly impressed with what Peppermayo has been able to achieve by being a digitally native brand and can’t wait to explore the potential of a platform like Snapchat,” says Managing Director of The Wired Agency, Angela Hampton.
“We see Snapchat as a powerful platform to use for the brand, offering an immersive, full-screen experience for users as they engage with their friends and discover new brands – this was a key selling point for Wired recommending this platform for Peppermayo,” added Hampton.
Launching in Australia and the US market in the coming weeks, The Wired Agency will be responsible for executing the entire strategy.
Founder & Managing Director of Peppermayo, Georgia Wright, explains why they chose Wired as their new agency partner.
“Snapchat is something I’ve always been interested in trialling in the advertising space. When speaking to Wired and seeing some impressive previous client results and hearing more about the key audiences on Snapchat, it seemed like the perfect opportunity to give it a go. Excited to see some strong results from our Snapchat campaigns!”