She’s adorable, she’s pink and she’s making a bucket ton of coin. Children’s TV show Peppa Pig has hit the billion dollar mark for its owner and Entertainment One.
Last financial year Peppa Pig delivered US$1 billion in sales, with Entertainment One’s chief executive Darren Throop predicting it will double to US$2 billion in 2020.
‘We had no idea it would be as successful as it has been,’ Throop told The Times. Throop said that the show’s “clean wholesome fun” was its appeal. The British cartoon character has been licensed by 600 companies globally, is the focus of two theme parks and has been translated into 40 languages.
Peppa’s huge success is mainly to do with merchandising, just five per cent is made from licensing the programme to broadcast including ABC TV. Merchandising of Peppa Pig‘s face is the main source of profit, branding anything from pyjamas to spaghetti cans. Throop said more than six million pairs of Peppa Pig shoes have been sold globally.
Earlier this month, at the Rewind/Fast Forward conference in Sydney, ABC’s managing director Mark Scott said: “I sometimes say if you want a sense of television in the future just look at a three-year-old with an iPad seeking Peppa Pig.
“There’s just that sense of ‘I want Peppa Pig and I want it now’ and the expectation is that technology will work seamlessly to deliver me that Peppa Pig experience.”