Aussie youth-focused publication Pedestrian.tv has bolstered its lifestyle offering with the launch of its Home vertical, with Domain signing on as launch partner.
Pedestrian Home will deliver content focused on homewares, hacks for sprucing up your space, a peep inside the amazing homes of well-known Aussies, as well as covering the real estate news and market developments that impact an 18 to 35-year-old audience, whether they’re renters or homeowners.
After the successful launch of Pedestrian’s LUXE vertical in early 2017, the content brand’s premium lifestyle offering continues to grow.
Some of the most successful content across Pedestrian LUXE was homes-related, identifying a need for a digital-first and millennial-focused site all about interiors, design and style, from your bedroom to your study space.
The launch was research-driven with 90 per cent of Pedestrian readers actively seeking out well-designed products for their homes, and 55 per cent of those Pedestrian readers currently living with their parents and planning to move out in the next year.
In a first-of-its-kind partnership, Pedestrian will team up with property portal Domain, which will see Pedestrian drive its Millennial audience to the site through content sharing and social media pushes.
Jen Young, head of content and social marketing at Domain, said: “We’re excited to be partnering with Pedestrian to help Australian millennials find their next home.
“This is a great opportunity for us to connect with Millennials at all stages of the property lifecycle through Domain’s quality editorial and listings.”
Pedestrian co-founder Oscar Martin said: “We’re excited to launch Pedestrian Home with Domain.
“Great design has never been more accessible, and yet traditional homes titles continue to ignore Millennials who are passionate about making the most of the space they have.
“Pedestrian Home will deliver easy to digest, design-focused content that will satisfy our readers’ appetite for an inspirational and informative guide to living a life of style on a realistic budget.”
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