Pedestrian.tv Partners With Domain To Launch Home Content Vertical

Pedestrian.tv Partners With Domain To Launch Home Content Vertical

Aussie youth-focused publication Pedestrian.tv has bolstered its lifestyle offering with the launch of its Home vertical, with Domain signing on as launch partner.

Pedestrian Home will deliver content focused on homewares, hacks for sprucing up your space, a peep inside the amazing homes of well-known Aussies, as well as covering the real estate news and market developments that impact an 18 to 35-year-old audience, whether they’re renters or homeowners.

After the successful launch of Pedestrian’s LUXE vertical in early 2017, the content brand’s premium lifestyle offering continues to grow.

Some of the most successful content across Pedestrian LUXE was homes-related, identifying a need for a digital-first and millennial-focused site all about interiors, design and style, from your bedroom to your study space.

The launch was research-driven with 90 per cent of Pedestrian readers actively seeking out well-designed products for their homes, and 55 per cent of those Pedestrian readers currently living with their parents and planning to move out in the next year.

In a first-of-its-kind partnership, Pedestrian will team up with property portal Domain, which will see Pedestrian drive its Millennial audience to the site through content sharing and social media pushes.

Jen Young, head of content and social marketing at Domain, said: “We’re excited to be partnering with Pedestrian to help Australian millennials find their next home.

“This is a great opportunity for us to connect with Millennials at all stages of the property lifecycle through Domain’s quality editorial and listings.”

Pedestrian co-founder Oscar Martin said: “We’re excited to launch Pedestrian Home with Domain.

“Great design has never been more accessible, and yet traditional homes titles continue to ignore Millennials who are passionate about making the most of the space they have.

Pedestrian Home will deliver easy to digest, design-focused content that will satisfy our readers’ appetite for an inspirational and informative guide to living a life of style on a realistic budget.”




Please login with linkedin to comment

Domain Pedestrian Home Pedestrian.TV

Latest News

Man of Many Partners With NBC Universal For Red Carpet ‘Argylle’ Premiere
  • Campaigns

Man of Many Partners With NBC Universal For Red Carpet ‘Argylle’ Premiere

Man of Many in partnership with NBC Universal, stages an atmosphere of elegance for Sydney premiere of ‘Argylle’ film. Independent lifestyle publication digital publication, Man of Many, has shown its innovative approach to event management in the premiere of ‘Argylle’ at Hoyts Cinema in Sydney’s entertainment quatre. Over 400 guests were included in the films […]

Vevo Partners With PubMatic To Expand Programmatic Buying Across Its Global CTV Network
  • Technology

Vevo Partners With PubMatic To Expand Programmatic Buying Across Its Global CTV Network

PubMatic has announced its partnership with Vevo, the world’s leading music video network. The collaboration will allow for an accelerated phase of programmatic CTV growth for Vevo, allowing advertisers to drive scaled reach across its premium library. Vevo’s global network spans more than 800,000 videos, boasting a total monthly average of 25 billion views. Partnering […]

Ash Barty Fronts New AIA Campaign From Bullfrog
  • Campaigns

Ash Barty Fronts New AIA Campaign From Bullfrog

AIA Australia has unveiled its new brand campaign, encouraging Australians to go ‘all in on something’ in an extension of its successful ‘All or Something’ brand platform. The new campaign comes as AIA Australia this year celebrates the 10-year anniversary of its science backed health and wellbeing program, AIA Vitality. The campaign sees AIA continue […]

Heckler Appoints New Creative Director Piotr Stopniak
  • Advertising

Heckler Appoints New Creative Director Piotr Stopniak

Heckler has announced the appointment of award-winning creative director Piotr Stopniak. With a celebrated career in motion graphics and design, Stopniak has enjoyed success in his field, first establishing studio Toby & Pete with friend Toby Pike back in 2009. Starting with typography design and moving into interactive and installation work led Stopniak into show […]

Former SCA Exec Bolsters Elevate Communications Media Power
  • Marketing

Former SCA Exec Bolsters Elevate Communications Media Power

Established industry leader in the Australian marketing and communications space, Elevate Communication has added experienced news executive Tash Jobson (lead image) to its already impressive team of practitioners. Jobson joins Elevate as a media specialist after more than two decades as a journalist and editorial leader, most recently as head of news operations at Southern […]

Apple: Child Safety Standards Would Jeopardise User Privacy & Turn Companies Into “Arms Of The State”
  • Technology

Apple: Child Safety Standards Would Jeopardise User Privacy & Turn Companies Into “Arms Of The State”

Apple has warned that the eSafety Commissioner’s proposed standards to tackle online child abuse would threaten user privacy and turn private companies into “arms of the state” by forcing them to comb through private user communications. The tech giant said that child exploitation is “abhorrent” but that it had serious concerns over the proposed new […]

PHD Kick Starts The Year Winning The AFL Media Account
  • Marketing

PHD Kick Starts The Year Winning The AFL Media Account

PHD Australia has announced that it has renewed its relationship with the Australian Football League (AFL) to manage their media account. PHD will be responsible for the media planning and buying across the AFL account, which includes the AFLW competition, Game Development programs and Marvel Stadium. The account will be run out of Melbourne and […]

Kargo Powers Cross-Channel Performance For APAC Advertisers With CORE
  • Advertising

Kargo Powers Cross-Channel Performance For APAC Advertisers With CORE

Kargo, a leading provider of full-funnel advertising solutions across mobile, desktop, and TV screens, is excited to announce the launch of CORE (Create Once, Run Everywhere) in APAC. CORE is built on creative science and empowers advertisers to easily use their creative assets across screens for seamless campaign performance at scale. A combination of creativity […]

Nunn Media Wins Global Independent Agency Of The Year At Local Planet 2024 Global Conference
  • Marketing

Nunn Media Wins Global Independent Agency Of The Year At Local Planet 2024 Global Conference

Australia’s largest independent media agency, Nunn Media, has taken out two major awards at Local Planet’s 2024 Global Conference, including the evening’s top honour of Global Independent Agency of the Year. Rising above more than 75 independent media agencies from 125 markets around the world, Nunn Media was recognised as Global Independent Agency of the […]

Gravity Media & Supercars Media Drive 400 Hours Of All-Screens Coverage Of This Year’s Repco Supercars Championship
  • Media

Gravity Media & Supercars Media Drive 400 Hours Of All-Screens Coverage Of This Year’s Repco Supercars Championship

Supercars Media and Gravity Media, a world-leading global provider of complex live creative production and media services, today confirmed the broadcast and technology partnership to deliver coverage of this year’s Repco Supercars Championship across Australia and multiple international territories. This year, Gravity Media Australia and Supercars Media will travel more than 40,000 kilometres to deliver […]

“There Are So Many Things I Wish I Could Ask Him”: Robert Irwin Opens Up About Losing His Dad As He Fronts The March Edition Of The Australian Women’s Weekly
  • Media

“There Are So Many Things I Wish I Could Ask Him”: Robert Irwin Opens Up About Losing His Dad As He Fronts The March Edition Of The Australian Women’s Weekly

Are Media, Australia’s leading omnichannel content company for women, today published the March edition of The Australian Women’s Weekly – with Robert Irwin on the cover. The Wildlife Warrior and I’m A Celebrity… Get Me Out Of Here! host is only the third solo man in modern times to grace the magazine’s cover (the others […]

DDB Sydney Nabs Monkeys Creatives Emmalie Narathipakorn & Seamus McAlary
  • Advertising

DDB Sydney Nabs Monkeys Creatives Emmalie Narathipakorn & Seamus McAlary

DDB executive creative director Matt Chandler has announced the appointment of creative team Emmalie Narathipakorn and Seamus McAlary from The Monkeys, building on the success of its existing creative team. Lead Image: L-R – Emmalie Narathipakorn and Seamus McAlary Narathipakorn, who was an art director at The Monkeys, joins DDB as senior art director, while […]

Slew Of New Promotions & Hires As Thrive Announces Melbourne Leadership Team
  • Marketing

Slew Of New Promotions & Hires As Thrive Announces Melbourne Leadership Team

Thrive PR Melbourne has kicked off the year with new appointments, promotions and a new leadership team, marking the delivery of a transformation strategy that’s seen the agency diversify and strengthen its corporate, consumer and integrated digital service offering in Victoria. Lead image:  (L-R) – Sophie Maguire, Melanie Campbell, Nathan McGregor, Zoe Raknes, Erika Rutledge, […]