The Outdoor Media Association (OMA) has today announced the winners of its first Creative Collection competition for 2016.
Run quarterly by the OMA, the Creative Collection competition recognises and celebrates the most creative and innovative Out-of-Home (OOH) campaigns. Launched in 2013, the competition continues to gain momentum, with winners appearing in the biennial publication OPEN – an anthology of Outdoor creative from Australia and around the world.
Campaigns are judged across the following categories:
- Best creative execution
- Best use of a special build
- Best use of technology/innovation
- Best traditional use of the OOH medium
Quarter 1 2016 attracted 48 submissions from OMA members including Adshel, APN Outdoor, Bishopp Outdoor Advertising, Executive Channel Network, goa, JCDecaux, oOh!media, Paradise Outdoor Advertising and QMS Media.
Guest judges included Paul Bruce, creative director – The Monkeys; Kirsty Dollisson, general manager – TorchMedia and Bill Athanassiou, commercial sales manager – QMS Media.
The standard of work and innovation continues to impress our creative agency judges. This quarter was no exception with The Monkeys’ Paul Bruce commenting, “I love seeing Outdoor work that uses new technology and makes people look up from their devices.”
Check out the winners below:
Best creative execution winner:
Campaign: ‘Coopers’ New Year’s Eve shout out’
Advertiser: Coopers
Creative agency: KWP! Advertising
Media agency: Ikon Communications
Best creative execution honourable mention:
Campaign: ‘Zootopia’
Advertiser: Disney
Creative agency: SAS Creative
Media agency: Carat
Other agency: Posterscope
Best creative execution honourable mention:
Campaign: ‘ANZ Sell Ready’
Advertiser: ANZ Bank
Creative agency: Whybin\TBWA Melbourne
Media agency: PHD
Best traditional use of the OOH medium winner:
Campaign: ‘Streets Cooler Snack’
Advertiser: Unilever
Creative agency: DDB Worldwide
Media agency: PHD
Best traditional use of the OOH medium honourable mention:
Campaign: ‘Maltesers’ Easter’
Advertiser: Maltesers
Creative agency: Clemenger
Media agency: Starcom
Best use of a special build winner:
Campaign: ‘Coopers Mild Ale’
Advertiser: Coopers
Creative agency: KWP! Advertising
Media agency: Ikon Communications
Best use of technology/innovation winner:
Campaign: ‘Optus Bolt’
Advertiser: Optus
Creative agency: The Works
Media agency: Starcom
Best use of technology/innovation honourable mention:
Campaign: ‘Heston Blumenthal Virtual Reality Tour’
Advertiser: SBS
Creative agency: In-house (SBS)
Media agency: ZenithOptimedia
