All The Winners From OMA’s Creative Collection!

All The Winners From OMA’s Creative Collection!
B&T Magazine
By B&T Magazine
SHARE
THIS



The Outdoor Media Association (OMA) has today announced the winners of its first Creative Collection competition for 2016.

Run quarterly by the OMA, the Creative Collection competition recognises and celebrates the most creative and innovative Out-of-Home (OOH) campaigns. Launched in 2013, the competition continues to gain momentum, with winners appearing in the biennial publication OPEN – an anthology of Outdoor creative from Australia and around the world.

Campaigns are judged across the following categories:

  • Best creative execution
  • Best use of a special build
  • Best use of technology/innovation
  • Best traditional use of the OOH medium

Quarter 1 2016 attracted 48 submissions from OMA members including Adshel, APN Outdoor, Bishopp Outdoor Advertising, Executive Channel Network, goa, JCDecaux, oOh!media, Paradise Outdoor Advertising and QMS Media.

Guest judges included Paul Bruce, creative director – The Monkeys; Kirsty Dollisson, general manager – TorchMedia and Bill Athanassiou, commercial sales manager – QMS Media.

The standard of work and innovation continues to impress our creative agency judges. This quarter was no exception with The Monkeys’ Paul Bruce commenting, “I love seeing Outdoor work that uses new technology and makes people look up from their devices.”

 

Check out the winners below:

Best creative execution winner:

Campaign: ‘Coopers’ New Year’s Eve shout out’

Advertiser: Coopers

Creative agency: KWP! Advertising

Media agency: Ikon Communications

APNO_Coopers_main

 

Best creative execution honourable mention:

Campaign: ‘Zootopia’

Advertiser: Disney

Creative agency: SAS Creative

Media agency: Carat

Other agency: Posterscope

Best creative execution honourable mention:

Campaign: ‘ANZ Sell Ready’

Advertiser: ANZ Bank

Creative agency: Whybin\TBWA Melbourne

Media agency: PHD

Best traditional use of the OOH medium winner:

Campaign: ‘Streets Cooler Snack’

Advertiser: Unilever

Creative agency: DDB Worldwide

Media agency: PHD

JCD_Streets_main

Best traditional use of the OOH medium honourable mention:

Campaign: ‘Maltesers’ Easter’

Advertiser: Maltesers

Creative agency: Clemenger

Media agency: Starcom

Best use of a special build winner:

Campaign: ‘Coopers Mild Ale’

Advertiser: Coopers

Creative agency: KWP! Advertising

Media agency: Ikon Communications

oOh_coopers_main

Best use of technology/innovation winner:

Campaign: ‘Optus Bolt’

Advertiser: Optus

Creative agency: The Works

Media agency: Starcom

oOh_optusbolt_main

Best use of technology/innovation honourable mention:

Campaign: ‘Heston Blumenthal Virtual Reality Tour’
Advertiser: SBS
Creative agency: In-house (SBS)
Media agency: ZenithOptimedia

 

Please login with linkedin to comment

Ad-free creative collection Multi-platform

Latest News

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own
  • Advertising
  • Campaigns

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own

Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]

Are You Paying Too Much In Search Marketing?
  • Partner Content

Are You Paying Too Much In Search Marketing?

Are you paying too much for search marketing? Discover the awful truth here. Or, alternatively, look at the invoice.

Partner Content

by B&T Magazine

B&T Magazine
Nine APAC Finalists In One Club’s Young Guns 19 Competition
  • Advertising

Nine APAC Finalists In One Club’s Young Guns 19 Competition

Nine creatives from APAC are among the 94 finalists from 27 countries in The One Club for Creativity’s prestigious Young Guns 19 competition, celebrating international creative professionals age 30 or younger. The finalists from APAC are: Hiu Ching Kung, graphic designer, Hong Kong Lam Ieong Kun, graphic designer, illustrator, indego design, Macau Raxenne Maniquiz, graphic designer, illustrator, Santa Maria (Philippines) Kiyotaka […]

Adflow’s Regional OOH Coverage Expands By 60%
  • Media

Adflow’s Regional OOH Coverage Expands By 60%

OOH transit company Adflow has announced the success of the first phase of its regional expansion program. Adflow’s regional footprint has increased by 60 per cent to now include 65 regional locations. With 9.1 million people living regionally in Australia (growth of 1.1 per cent experienced in the 19/20 Financial year) and most regional centres […]

Freshworks Starts Trading On Nasdaq, Valued at $13.7 Billion
  • Technology

Freshworks Starts Trading On Nasdaq, Valued at $13.7 Billion

Freshworks, a leading software company, has started trading on the Nasdaq Global Select Market, marking an important milestone for the company. The company priced its IPO at US$36 per share (AU$49.76), raising about US$1 billion (AU$1.4B), resulting in a total market capitalisation of AU$13.7 billion  (US$10B). Freshworks, which was founded in India, has strong roots […]

SLIK Announces Four New Key Hires
  • Marketing
  • Media

SLIK Announces Four New Key Hires

Independent creative agency, SLIK, has made significant changes to its full service creative offering with four hires across management, creative and production.

How Retailers Can Maximise Their Results This Sales Season
  • Marketing
  • Technology

How Retailers Can Maximise Their Results This Sales Season

Black Friday Cyber Monday (BFCM) is the biggest player in the holiday shopping game and Google’s most recent research suggests consumer interest for the peak sales season starts much earlier than retailers may realise. The pandemic has fundamentally changed buyer behaviour over peak sales season, with Google suggesting that global consumer interest in Black Friday […]