Global independent podcast company, Acast has announced both Meshel Laurie and Osher Günsberg have extended their relationships with the company and will continue their hugely successful podcasts as part of the Acast Creator Network.
Günsberg (main photo) joined the Acast Creator Network in 2018 with Better Than Yesterday and has since launched two more podcasts, Idle Australians and Dad Pod. Günsberg’s much-loved Better Than Yesterday which celebrated its 400th episode in September 2021 has seen tremendous growth – with a 73% increase in downloads since partnering with Acast.
Meshel Laurie’s Smart Fella Media, the team behind chart-topping podcasts Australian True Crime, Calm Ya Farm and Meanagers joined the Acast Creator Network in 2020, with Australian True Crime recently celebrating over 50 million downloads alone.
As part of the Acast Creator Network, Meshel Laurie and Osher Günsberg will continue to benefit from Acast’s monetisation options, including premium advertising products available exclusively via the Acast Marketplace, and fan-supported revenue streams through Acast+ subscriptions.
“Thanks to Acast’s support for open podcasting, I’ve been able to reach millions of people wherever and however they’re listening – which means I can put all my effort into making the shows they love,” said Laurie.
“We have also been able to work with some great brands that resonate with us as hosts and our listeners, which in turn led us to be able to build what is now Smart Fella Media.”
Günsberg added: “I started Better Than Yesterday because I wanted to do something different, that wasn’t like commercial radio. I wanted to make something authentic to me.
“Until I met the team at Acast, I never believed that this could be a serious alternate source of income, which it has become. Building up this part of what I do is so important and with the support of Acast, I’ve been able to build a community and make shows that I love while giving me and my family security going forward.”
Günsberg’s and Laurie’s podcasts are available now on all podcast platforms, including Apple Podcasts, Spotify, Amazon Music, Google Podcasts, Samsung Free and more.
