Oreo Recreates Delicious-Looking Game Of Thrones Titles With 2,750 Cookies

Oreo Recreates Delicious-Looking Game Of Thrones Titles With 2,750 Cookies

Oreo has recreated the stop-motion titles of the Game of Thrones franchise with no less than 2,750 cookies.

The collaboration is one of its largest-ever partnerships.

The deliciously reworked version of the intro was produced by the creators of the original GoT sequence, Elastic.

Created by agency 360i, the spot promotes the Oreo’s latest limited-edition pack, which features embossed designs of the fantasy houses fighting for the Iron Throne – as well as the face of the White Walkers beyond the wall.

Oreo senior director Justin Parnell said the tie-up is one of the brand’s biggest collaborations of the year.

He said: “[Game of Thrones fans] are doing viewing parties together, they’re bantering online about character plots and they’re speculating about what’s going to happen.

“It’s definitely a community that’s all about social connections and that’s what makes it relevant for Oreo.

“What we’re doing is fully and wholeheartedly leaning into our brand purpose, which is that we believe in the power of playful spirit to bring people together … You don’t necessarily think of Game of Thrones as being playful, at least not in the way we think about it.

“But what we love about this is that Game of Thrones fans are already a real community.”

 




Please login with linkedin to comment

Game of Thrones GoT oreo

Latest News

Canva Unveils Enterprise Era With Powerful New Workplace Products Debuted At Canva Create
  • Media

Canva Unveils Enterprise Era With Powerful New Workplace Products Debuted At Canva Create

At its first international Canva Create event in Los Angeles today, Canva, the world’s only all-in-one visual communication platform, accelerated its focus on the enterprise, debuting the platform’s biggest overhaul in a decade alongside a range of new workplace products and services poised to redefine the way millions of people work. Lead image: Canva Founders […]

Cashrewards: A Decade Strong!
  • Partner Content

Cashrewards: A Decade Strong!

Cashrewards' CEO muses on the company's 10 year anniversary. Still refusing to answer questions about a possible party.

Partner Content

by B&T Magazine

B&T Magazine
Network 10 Axes Gladiators
  • Media

Network 10 Axes Gladiators

Alas, 10's Gladiators has gone as quickly as it came. Should make for a very wild garage sale, however.