Oreo has recreated the stop-motion titles of the Game of Thrones franchise with no less than 2,750 cookies.
The collaboration is one of its largest-ever partnerships.
The deliciously reworked version of the intro was produced by the creators of the original GoT sequence, Elastic.
Created by agency 360i, the spot promotes the Oreo’s latest limited-edition pack, which features embossed designs of the fantasy houses fighting for the Iron Throne – as well as the face of the White Walkers beyond the wall.
Oreo senior director Justin Parnell said the tie-up is one of the brand’s biggest collaborations of the year.
He said: “[Game of Thrones fans] are doing viewing parties together, they’re bantering online about character plots and they’re speculating about what’s going to happen.
“It’s definitely a community that’s all about social connections and that’s what makes it relevant for Oreo.
“What we’re doing is fully and wholeheartedly leaning into our brand purpose, which is that we believe in the power of playful spirit to bring people together … You don’t necessarily think of Game of Thrones as being playful, at least not in the way we think about it.
“But what we love about this is that Game of Thrones fans are already a real community.”
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