Orchard Launches New ‘MyHyundai’ Owner Portal

Orchard Launches New ‘MyHyundai’ Owner Portal
B&T Magazine
Edited by B&T Magazine



Creative agency Orchard has developed a portal experience for Hyundai customers, making owning a Hyundai easier than ever.

The new myHyundai owner’s portal will provide Hyundai owners the ability to access all essential services with a single click: book a service, manage their vehicle, view its service history, call for roadside assist, or access help on demand.

In the last 24 months, Hyundai has increased its focus on improving its customer experience. The portal can be personalised to match owners and their vehicle models which gives them the opportunity to add multiple Hyundai vehicles to their myHyundai Garage.

The digital service has been designed with gamification at its core and all the data users provide contributes to a more tailored customer experience.

John Duff-Gordon, digital & CRM marketing manager at Hyundai, said: “We are confident that the new owner portal will create a meaningful space for Hyundai to connect with customers.

“Improving the ownership experience is incredibly important to Hyundai by making it more convenient, rewarding, and intuitive. Our aim is to make the joy of buying a new car last longer. This is just the start of reimagining what the future of ownership looks like.”

Andrew Antoniou, managing partner at Orchard, said: “We wanted to develop an integrated digital experience that gives more rewards, more support, more care, and most importantly, more convenience to Hyundai customers.

“Ultimately, the myHyundai portal makes owning simpler, and belonging, more rewarding.”

Credits for the portal are as follows:

Agency: Orchard

Client: Hyundai

Marketing director: Kevin Goult

Digital & CRM marketing manager: John Duff-Gordon




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