Following the recent launch of the Oporto ‘Pequeno’ (Portuguese for small) stores, Oporto is proving that good things DO come in small packages by taking its flame grilled Portuguese chicken obsession to the streets with its Oporto Sobre Rodas (Oporto on Wheels) this week.
To celebrate their 30-year history, last year Oporto shot their brand campaign on the streets of Portugal, this year Oporto once again have looked to Portugal for inspiration.
Taking their latest idea straight from the streets of Porto and Lisbon, the Oporto Sobre Rodas is modelled on the traditional food carts of Portugal. With a hint of tuk tuk, Oporto Sobre Rodas will be giving traditional big and cumbersome food trucks a run for their money.
Making its official public debut this week at the HSBC Sydney Sevens Rugby, the bespoke-designed vehicle comes complete with a fully functioning grill, refrigeration and built in music system. The outside is wrapped in an iconic Portuguese tile motif that has been specially designed for Oporto.
Craig Tozer, Oporto CEO said, “Oporto Sobre Rodas otherwise known as Oporto on Wheels, is yet another nod to the brand’s proud Portuguese heritage. We are thrilled to be taking our food to the streets and being front and centre at some prominent events and parties on the 2017 social calendar!”
Vanessa Rowed, Oporto head of marketing added, “At Oporto we like to do things differently. Whilst food trucks may have been a trend, we went the other way – bringing a slice of Portugal to Australia. Now is the time for us to reclaim our Portuguese heritage and the Oporto Sobre Rodas is the perfect way.”
The first events include a spicy menu offering for the HSBC Sydney Sevens at Allianz Stadium, product sampling at various universities for O-Week, serving traditional grilled Portuguese chicken at the Bairro Portuguese Petersham Food & Wine Fair and Oporto Sobre Rodas will be adding to the heat on the beach at the Volleyball Australia’s Women’s World Tour event at Manly Beach.
Please login with linkedin to commentEvan Mitchell
Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.
Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]
This week Nova’s Fitzy & Wippa are celebrating 10 years of their iconic radio show and plenty of famous faces have weighed in on the feat! For Fitzy & Wippa’s 10-year anniversary show they were joined by a bunch of special friends who shared their messages and favourite memories over the last decade. The guys […]
Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]
Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]
Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]