For the first time in their 30-year history, Oporto has launched a brand campaign that celebrates the foundation of the restaurant chain – Portugal.
Focused on capturing the authenticity of life in Portugal, the Oporto team spent a week in the European country to produce a range of content including film, photography and 360-degree footage.
Oporto’s head of marketing, Vanessa Rowed, said the fast food chain is serious about sharing the authenticity of the brand.
“Shooting in Portugal was therefore the perfect location for us to capture content for our new brand campaign,” she said.
Being in Portugal enabled us to immerse ourselves in the culture that Antonio [Cerqueira] brought with him all those years ago. It was worth the investment because now, not only do we have incredible content to share across a variety of channels, we also have a pipeline of innovative new products.”
Footage and imagery will be rolled out as the brand campaign across digital & social channels as well as cinema, TV and maybe even in the street.
Production: Story (Lisbon)
Director: The Glue Society
Cinematographer: Rob Marsh
Editor: Luke Crethar
Photographer: Damien Bennett (Union)
Food styling: Katie Giovanni
Music: Buraka Som Sistema ‘Hangover’
Producer: Luke McKelvey
Post-production: The Glue Society Studios
Please login with linkedin to commenti love ugly
Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.
Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]
This week Nova’s Fitzy & Wippa are celebrating 10 years of their iconic radio show and plenty of famous faces have weighed in on the feat! For Fitzy & Wippa’s 10-year anniversary show they were joined by a bunch of special friends who shared their messages and favourite memories over the last decade. The guys […]
Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]
Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]
Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]