Why Google Is Set To Dominate Online Advertising More Than It Already Does

Why Google Is Set To Dominate Online Advertising More Than It Already Does
B&T Magazine
By B&T Magazine



In this post by Jim Stewart from Stewartartmedia.com.au, Stewart argues that Google’s recent changes to its Chrome browser software (as reported on B&T last week) are all part of the tech giant’s master plan to further dominate online advertising…

Google made an announcement last week that basically claimed it was going to start doing something about all the ads on the web. Which is interesting, because that’s how it make its money. Nevertheless, starting next year, Google Chrome intends come with an ad blocker. Hooray! Who likes popups, ads that run with sound, interstitial ads and the like? They’re all annoying because, for the most part, they interrupt the experience of the user.

Last year, in response to the growth of ad-blocking software, Google and a bunch of other companies formed the Coalition for Better Ads. Publishers weren’t happy that their ads weren’t being clicked on, and no one was making the money they expected from their ads. The coalition is made up of Google, Facebook and some of the biggest news publishers and advertisers. They got together and made rules about what should and shouldn’t be in online ads and how they are shown.

What Google Chrome’s ad blocker will do is block every ad that doesn’t conform to the coalition’s rules. They’re basically telling you, as a marketer, how to use ads successfully. All the normal stuff that most people find annoying is now going to be blocked, such as popup ads that cover your whole screen and auto-play videos with sound.

What does this all mean when it comes out next year? Basically, most of the ads you’ll see on Chrome are Google’s, along with the rest of the coalition members’ ads. Google already has a huge amount of control over the internet and sales and, by telling publishers what ads they can and can’t use, its gaining even more control. This is more than a little bit disturbing. It’s something we’re all going to have to watch out for, and I’m interested in hearing what you think about it.

This article first appeared on stewartmedia.com.au. 




Please login with linkedin to comment

Chrome Designworks PRIA

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]