oOh!media & STATION Turn Melbourne Into City-Wide Gallery For Australian Artists

oOh!media & STATION Turn Melbourne Into City-Wide Gallery For Australian Artists
SHARE
THIS



oOh!media has launched a campaign exclusive to Melbourne, showcasing works by Australian artists from contemporary commercial gallery STATION across its classic street furniture and rail sites.

As Melbourne’s lockdown continues, the campaign highlights meaningful art that reflects on the current conditions in Victoria, reaching the city’s commuters and essential workers at multiple points throughout the day.

Artworks created for the campaign focus on COVID, the artists’ interpretations of emotions felt during lockdown, and some of the possibilities and positives to come out of Victoria’s isolation.

Neil Ackland, Chief Content Marketing and Creative Officer at oOh!, said the campaign was a small gesture to help Melburnians through difficult times.

“With art galleries currently closed, we saw an opportunity to make full use of our sites as a creative canvas and positive public space medium. All the works from these talented artists were created during the height of lockdown, and echo the range of emotions felt by Victorians right now.

“By featuring these works on our sites throughout the city, we’re giving artists a canvas, effectively turning Melbourne’s streets into a gallery. Our street and rail network reaches a lot of people – around 95 per cent of Melburnians in normal times – so we’re hoping as many people as possible get to see this. If we can encourage some moments of quiet reflection from the chaos of lockdown, then it’s worth it.”

Samantha Barrow, STATION’s Gallery Director, said the initiative came at a time when the arts sector most needed support.

“The arts industry has suffered immensely from the COVID pandemic. For STATION, like many businesses, one of the biggest challenges has been the forced temporary closure of our physical spaces. From the outset we have pursued new avenues to continue presenting exhibitions to audiences and supporting our artists in this challenging time.

“Most of these initiatives have been focused in the digital sphere, but we strongly believe that the virtual cannot replace the experience of a physical encounter. That is why we are so excited by this project, which has given us the opportunity to create a timely and accessible city-wide exhibition.”

“These artworks have been created during the pandemic and are a means to communicate an array of emotions and ideas. Our collective hope is that they may bring stimulation, comfort and joy to Melburnians in this moment of isolation and restriction.”

The campaign features works from Adam Lee, Dane Lovett, David Griggs, Jason Phu, Jonny Niesche, and Nell, and will run throughout September.

 

Please login with linkedin to comment

oOh!Media

Latest News

Frameplay Announces Integration With Magnite For In-Game Advertising
  • Media

Frameplay Announces Integration With Magnite For In-Game Advertising

Frameplay today announced its first global integration with Magnite to provide advertisers with the ability to buy intrinsic in-game advertising programmatically. The combination of Frameplay’s software developed for in-game advertising and Magnite’s scale and experience in programmatic technology across any format and screen provides advertisers with greater access to engaged audiences. Current RTB programmatic capabilities […]

Shop and AI. e-commerce concept.
  • Technology

E-commerce Advertising Market Hits $83 Billion

Advertising spend on e-commerce platforms is set to rise sharply this year despite the global recession, reaching a total of $US58.5bn ($83bn). Advertising investment across e-commerce sites such as Amazon, Tmall and Rakuten, omnichannel retailers such as Walmart and Carrefour, and social commerce on platforms such as Pinduoduo and TikTok is set to increase 18.3 […]

Former ABC Journo Emma Alberici Joins Comparison Site Compare The Market
  • Marketing

Former ABC Journo Emma Alberici Joins Comparison Site Compare The Market

Online insurance comparison website, Compare the Market Australia has appointed Emma Alberici as Chief Strategy, Government Relations and Communications Officer. Previously,  Alberici was chief economics correspondent at the ABC, one of many senior positions she held during her 18 years with the organisation. Before this, she was a senior journalist at the Nine Network, where […]

VA Media Launches New Service To Help YouTube Publishers Better Monetise Content
  • Technology

VA Media Launches New Service To Help YouTube Publishers Better Monetise Content

VA Media has announced the launch of new YouTube content ID service for producers, production companies and film & television distributors. VA Media owns and manages some of the world’s largest movie and TV-based YouTube channels, including Movie Central– which boasts an impressive 20M views monthly. The newly announced fee-based service is designed to enable […]