B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • State of Origin
  • NRL
  • Pinterest
  • Thinkerbell
  • B&T Women in Media
  • AFL
  • imaa
  • Anthony Albanese
  • Spotlight on Sponsors
  • Meta
  • AI
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: oOh! Media Launches Massive Smart Billboard In Brisbane
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > oOh! Media Launches Massive Smart Billboard In Brisbane
Advertising

oOh! Media Launches Massive Smart Billboard In Brisbane

Staff Writers
Published on: 30th January 2015 at 10:24 AM
Staff Writers
Share
4 Min Read
SHARE

Outdoor advertising has reached new heights in Brisbane’s CBD with the launch of Queensland’s biggest and smartest digital billboard on the iconic Story Bridge.

Australia’s largest outdoor advertising company, oOh! Media, now lights up Brisbane skies with a screen that not only proves size does matter, but has the capability to carry dynamic targeted messaging using parting technology which enables advertisers to make their advertising relevant to time, date, news, events or weather.

The big digital billboard currently dynamically displays good luck messages to the Socceroos as well as weather and day parting messages including an AM message of “Good morning Brisbane” before changing to “Good Afternoon Brisbane, Drive Safely” in the afternoon.

CBUS, Echo Entertainment – Moonlighting and the Liberal and National Party are among the first to advertise on the new billboard which will deliver a cumulative audience reach of almost 2.5 million contacts each month.

The massive 190 metre squared billboard is the first of oOh!’s national Signature Collection, a network of premium high end digitised billboards at famous locations. Other locations for the Signature Collection will include Adelaide’s King William Street/Rundle Mall, Melbourne’s Bourke Street and the Mitchell Freeway in Perth.

oOh!’s Chief Executive Officer, Brendon Cook said the Out-of-home (OOH) sector has evolved into a unique platform where the delivery of the creative is complemented by the spectacular visuals created by digital technology on big screens.

“Through digital billboards and their capabilities, we’re creating innovative solutions for advertisers that add to the strength of traditional static big billboards and utilising the suite of capabilities that Digital OOH now offers to build stronger engagement with Australian’s,” Mr Cook said.

“While OOH once had fixed posting cycles, we are now able to give advertisers a dynamic and flexible solution that takes advantage of OOH’s ability to simultaneously reach a range of audiences across multiple environments and communities,” Mr Cook said.

Mr Cook said that as a world leader in digital signage it’s up to companies like oOh! to educate brands on the sophistication of ‘new media’ offerings in the OOH environments.

“A great example of this is our recent Porsche campaign that pioneered car recognition with tailored dynamic ad serving where oOh! provided a solution help create a unique customer experience for the brand.

The Signature Collection is part of oOh!’s broader digital strategy, which has seen the company invest more than $50 million to date in proprietary platforms, hosting and infrastructure, resulting in its digital OOH revenue contributing 27 per cent of total revenues which is close to 50% more revenue than the entire OOH industry as reported by the OMA.

oOh!’s Digital offering already delivers the largest audience reach in Australia, with its 1,700 screens which will substantially increase in 2015/16 covering roadside billboards, shopping centres, universities, airports, cafes, social sport centres and pubs engaging with almost 70 per cent of the population.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Multi-Screen TV Summit, Online News, outdoor, Xero
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Telstra Launches One-Off Ad During State Of Origin Decider
11/07/2025
Clemenger BBDO Sydney office.
Agency Scorecard: Clemenger BBDO
11/07/2025
Matt Coote.
Matt Coote Takes New Senior Role At GumGum
11/07/2025
Spenser Skates.
Amplitude Acquires Kraftful To Embed AI-Native Voice Of Customer Capabilities
11/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?