oOh! Media Launches Massive Smart Billboard In Brisbane

oOh! Media Launches Massive Smart Billboard In Brisbane

Outdoor advertising has reached new heights in Brisbane’s CBD with the launch of Queensland’s biggest and smartest digital billboard on the iconic Story Bridge.

Australia’s largest outdoor advertising company, oOh! Media, now lights up Brisbane skies with a screen that not only proves size does matter, but has the capability to carry dynamic targeted messaging using parting technology which enables advertisers to make their advertising relevant to time, date, news, events or weather.

The big digital billboard currently dynamically displays good luck messages to the Socceroos as well as weather and day parting messages including an AM message of “Good morning Brisbane” before changing to “Good Afternoon Brisbane, Drive Safely” in the afternoon.

CBUS, Echo Entertainment – Moonlighting and the Liberal and National Party are among the first to advertise on the new billboard which will deliver a cumulative audience reach of almost 2.5 million contacts each month.

The massive 190 metre squared billboard is the first of oOh!’s national Signature Collection, a network of premium high end digitised billboards at famous locations. Other locations for the Signature Collection will include Adelaide’s King William Street/Rundle Mall, Melbourne’s Bourke Street and the Mitchell Freeway in Perth.

oOh!’s Chief Executive Officer, Brendon Cook said the Out-of-home (OOH) sector has evolved into a unique platform where the delivery of the creative is complemented by the spectacular visuals created by digital technology on big screens.

“Through digital billboards and their capabilities, we’re creating innovative solutions for advertisers that add to the strength of traditional static big billboards and utilising the suite of capabilities that Digital OOH now offers to build stronger engagement with Australian’s,” Mr Cook said.

“While OOH once had fixed posting cycles, we are now able to give advertisers a dynamic and flexible solution that takes advantage of OOH’s ability to simultaneously reach a range of audiences across multiple environments and communities,” Mr Cook said.

Mr Cook said that as a world leader in digital signage it’s up to companies like oOh! to educate brands on the sophistication of ‘new media’ offerings in the OOH environments.

“A great example of this is our recent Porsche campaign that pioneered car recognition with tailored dynamic ad serving where oOh! provided a solution help create a unique customer experience for the brand.

The Signature Collection is part of oOh!’s broader digital strategy, which has seen the company invest more than $50 million to date in proprietary platforms, hosting and infrastructure, resulting in its digital OOH revenue contributing 27 per cent of total revenues which is close to 50% more revenue than the entire OOH industry as reported by the OMA.

oOh!’s Digital offering already delivers the largest audience reach in Australia, with its 1,700 screens which will substantially increase in 2015/16 covering roadside billboards, shopping centres, universities, airports, cafes, social sport centres and pubs engaging with almost 70 per cent of the population.




Please login with linkedin to comment

Multi-Screen TV Summit Online News outdoor Xero

Latest News

It’s Friday Quiz Time Again!
  • Media

It’s Friday Quiz Time Again!

Take B&T's trivia quiz for your chance to win a $100 booze voucher and possible cirrhosis of a major internal organ.

by B&T Magazine

B&T Magazine
Big data technology and data science illustration. Data flow concept. Querying, analysing, visualizing complex information. Neural network for artificial intelligence. Data mining. Business analytics.
  • Marketing

SenateSHJ Launches New Trans-Tasman Practices

SenateSHJ has launched a new digital, data and insights capability designed to help clients tackle the growing complexity of communication challenges. SenateSHJ Digital, Data and Insights (DDI) will combine the firm’s existing Digital and Insights functions to create a Trans-Tasman capability focused on digital communication, and the generation and use of data to improve communication. […]

New BrandStory Format From Bonzai Allows 3x More Ad Space on Mobile
  • Media

New BrandStory Format From Bonzai Allows 3x More Ad Space on Mobile

Creative technology platform Bonzai has announced the launch of BrandStory – a new premium mobile ad format. BrandStory offers triple the ad space and 2.8 times greater time in view than single scroll ad formats, addressing the surging demand from brands worldwide for more real estate to drive real results by seamlessly intertwining awareness, exploration […]

B&T’s Search For Australia’s Greatest Ad Heads To Channel 7
  • Advertising

B&T’s Search For Australia’s Greatest Ad Heads To Channel 7

B&T went through the looking glass this morning, with editor-in-chief David Hovenden (above) appearing on Channel 7’s The Morning Show to get the general public involved in our search for Australia’s Greatest Ad. Hovenden chatted with Kylie Gillies and stand-in host Matt Doran about what makes a great ad and showcasing some of our favourites […]

by B&T Magazine

B&T Magazine
Opinion: The Tall Planner’s Kate Smither On The DBA Dilemma
  • Opinion

Opinion: The Tall Planner’s Kate Smither On The DBA Dilemma

The science is not in question – smarter people than I, with far more data, have codified it. The logic is not up for grabs…it makes sense that creating mental shortcuts to your brand keeps you at the top of your mind. Lead image: Kate Smither – Owner, The Tall Planner I wouldn’t even take […]

Opinion

by B&T Magazine

B&T Magazine
African woman using a cellphone in an office alone
  • Marketing

Ortto & Tall Bob Partner To Deliver Better SMS & MMS For Australian & NZ Businesses

Two Australian-born technology providers have joined forces to bring more power and choice to marketers in Australia and New Zealand with mobile messaging that is more local, cost-effective, and integrated. It’s a partnership that sees two Australian software companies come together to deliver a world-class mobile-first solution for marketers building data-driven, personalised, omnichannel campaigns. While […]

Slew Of New Hires At Snap Inc.
  • Media

Slew Of New Hires At Snap Inc.

Snap Inc. has announced a number of new recruits. B&T unaware if it positively impacted SEEK's share price.

Reddit Gets Playful Brand Refresh
  • Technology

Reddit Gets Playful Brand Refresh

This will be of interest to any Reddit fans, graphic designers or lovers of an orange so bright it burns the retinas.

Zitcha & Broadsign Partner To Drive Global In-Store Retail Media Market
  • Advertising

Zitcha & Broadsign Partner To Drive Global In-Store Retail Media Market

Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. With the […]

Double Rainbouu & 7-Eleven Launch Exclusive Summer Fashion Label
  • Marketing

Double Rainbouu & 7-Eleven Launch Exclusive Summer Fashion Label

Today, 7-Eleven has announced a one-of-a-kind collaboration with the popular Sydney-based anti-resort wear label Double Rainbouu. Dropping tomorrow, December 1, just in time for summer, this limited-edition capsule will infuse the fashion brand’s rebellious spirit with a distinctly iconic 7-Eleven flavour. The unisex collection features five must-have styles comprising two signature Hawaiian shirts, a peaked cap, a bucket hat […]