Online Poster Campaign Targeting Tradies’ Safety And Wellbeing Reaches $1M In Ad Support

Online Poster Campaign Targeting Tradies’ Safety And Wellbeing Reaches $1M In Ad Support

Target Tradies has provided the Cancer Council and Black Dog Institute with more than $1 million media advertising support for their safety and wellbeing programs.

Target Tradies posters for the Cancer Council and Black Dog Institute have helped these charities display their important messages directly to tradies at their place of work

Australian organisations Cancer Council and Black Dog Institute are saying ‘thanks a million’ as their poster campaigns that reach tradies at their worksites have both crossed the $500,000 media value mark, after 12 months of continued support from Target Tradies as part of their powerful site visitation and CSR program.


Veteran adman, Michael Blumberg, founder and director of Target Tradies, as well as several agencies over the past 25 years, now turned media owner, was all smiles over the milestone event.

Blumberg said: “It’s a great feeling to still be active in the advertising business and to be able to give back to these worthy organisations and see the results that we are achieving in the Health and Safety space.

“It’s the best of both worlds.”

Target Tradies – a unique Australian company focussed on delivering specific messaging to tradies on the job – provided probono production installation and media space for both organisations, by placing specific messaging posters on more than 600 sites across Australia each month.

The combined value of these placements has just exceeded the $1 million dollar mark after the first 12 months.

Cancer Council Australia CEO, Sanchia Aranda said: “This unique and uncomplicated method delivers messages directly to our ‘target’ audience – while they are on the job.”

Fiona Treweeke, head of marketing at Black Dog Institute shared a similar sentiment.

Treweeke said: “We’ve developed specific materials to address this and educate workers to recognise the signs when help is needed and where to get it.

“It’s a unique and highly targeted channel for us.”

Blumberg is delighted at the success of both campaigns, and credits Ausco Modular, the world’s leading business services company specialising in modular space, with enabling the company to deliver safety messaging to tradies onsite.

He said: “As the issue of safety on sites continues to become more mainstream, the work that Target Tradies does, uniquely, through our site visitation model, offers construction companies further ways of engaging and communicating with their workers, beyond their internal programs.”

Unique Target Tradies platform delivers the fluoro dollar

Blumberg added: “Our media is uniquely placed within construction sites, specifically in dwell spaces.

“We deliver a highly focussed and captive audience of tradies on the job.

“Government, Education and Commercial brands who need to reach this lucrative audience recognise the value we offer.

“100 per cent penetration, zero wastage, and no clutter.

“We get great support from automotive, banking, insurance, and of course tools and toys! Each commercial campaign we post supports the CSR program.”

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