One Small Step Collective (OSSC) have lured rising media star Emma Macey from Initiative to launch the new media offering – SuperNova.
Macey will lead the new entity and is looking forward to working in a full service offering.
“It’s really great to bring creative and media back into the same place. OSSC works really closely with its clients to bring change to their business and it’s fantastic to be able to complete the offering with media.”
Managing Director of OSSC John Williams said: “Supernova is a complementary and crucial piece of our data led marketing solutions for clients. It just means more accountability for outcomes and it means our clients get one team moving them through from research and insights all the way through to creative and media planning and buying.”
When asked about the point of difference on the media offering, Macey says it was all about where the industry was going. “Clients are looking for a strong, complete team on their side. They want data led decision making all the way through the process. But also, they want agility- business decisions are getting faster and they need a full team that can move at the speed of their customers.”
The business launches with two foundation clients Tipple (part of the 7-Eleven Group) and Australian NaturalCare, both having recently launched multi-channel, integrated campaigns nationally.
“It’s just really exciting,” said Macey. “We’re heading into 2020 with a lot of momentum and the conversations we are having with clients have reinforced that the data-led, integrated media offering is something they’re really interested in.”