OMD has again taken out first place in oOh!’s Melbourne Agency Showdown, its annual talent contest supporting UnLtd.

Competing against five other agencies, OMD impressed judges with its hip-hop dance squad “Optimum Direction”. They then won the crowd over again when they donated $2500 of its prize money to disadvantaged young people.

Second place went to vocal and guitar duo “Nunnderland” from Nunn Media, who performed a mash-up of Triple J’s Hottest 100 #1 songs from years gone by.

The Showdown was decided by the judging panel; comedian Colin Lane (of Lano and Woodley), Patrick Harvey (better known as Connor the Irish guy from Neighbours), and singer and The Voice contestant, Tim Morrison.

Also on the judging panel was oOh!’s national sales director, Peter Whitehead, who said the industry talent gets more impressive every year.

“Now in our third year it is exciting to see our Melbourne media agency talent quest grow into a real highlight of the industry’s calendar. This year’s partnership with UnLtd saw over 300 turn out for an unmissable night of entertainment by our talented industry and coming together to support a great cause in the Lighthouse Foundation,” said Whitehead.

The UnLtd people’s choice award went to ZenithOptimedia’s act “A ZO Fairtale” after they received the irrefutable loudest cheer from the crowd for its portrayal of the life of a digital media executive.

UnLtd general manager Carol Morris said, “What a fun and fantastic event and one that engages the entire Melbourne Agency community behind the UnLtd cause.

“The funds raised last night will go to one of our Melbourne-based charities, The Lighthouse Foundation, which is dedicated to ending youth homelessness. This much-needed support will see Lighthouse provide young people living on the streets with not just a home, but with a family and a therapeutic model of care that is individually tailored and proven to work.”