OMD has taken out first prize at oOh!’s annual Melbourne Agency Showdown against six other media agencies with its boy band – “Optimum Direction”.
First prize was a $5,000 Agency Party, of which OMD donated $1,000 to charity Blue September. UM’s band ‘Guns N’ Poses’ singing the classic, Sweet Child of Mine won second prize of a $2,000 agency party
Guest judges included Mark Holden, comedian Dave O’Neil and oOh!’s National Sales Director Pete Whitehead at the event held at the Starbar on Clarendon Street.
Other agencies that participated included: Huckleberry, Starcom, Carat, PHD and Mitchells.