Celebrating the successful stories of those who have found love using the eharmony app, the brand has released its latest campaign ‘The Little Things’, developed by OMD Sydney.
“Since launching in Australia ten years ago, eharmony has helped over 200,000 couples find love, with nearly one in ten Aussie singles using the platform,” said managing director, Nicole McInnes.
“After meeting these couples and seeing how well our algorithm had matched them we knew we had to share their stories with Aussies singles. Seeing the impact eharmony has had on their lives makes you realise there’s so much happiness to be gained when you give online love a chance.”
The campaign, led by Thomas Hutley from OMD, continues eharmony’s mission to connect people that were meant for each other. Featuring a series of television commercials and supported by long form online content, the campaign showcases six couples who share the love of their partner, while the online content takes on a game-show feel by having each couple answer a series of questions while their partner secretly listens behind a screen. “The reactions we capture are incredible. Real and authentic connections, with a little bit of humour.”
“After the success of the ‘Be My Valentine’ social campaign earlier this year, we are excited to be working on a larger integrated project with eharmony,” explained Thomas, “Especially one that was so key to showcasing the uniqueness of the brand and the potential for Aussie singles to find love.”
The campaign is live nationally and coincides with the brand announcing its 17 year anniversary.
New Zealand’s Anchor Dairy has switched strategies for its 2020 Christmas campaign, with the company this year drawing attention to the need to give during the festive season. The Fonterra-owned company is encouraging Kiwis to fundraise for the New Zealand Food Network, following the release of research that showed one in five people risk going […]
The ‘It’s Your Energy’ campaign, delivered via Icon Agency, encourages Victorians to take advantage of recent energy reforms and ensure they’re getting the best deal possible. Essential Services Commission, the regulatory body for Victorian energy and gas, water, local government, and transport sectors, has engaged Icon Agency to develop an integrated communications campaign to help […]
In the insurance company’s latest campaign, NRMA Sleeper depicts a road trip, like any other, except everyone in the car is asleep, even the driver. Yet they arrive unscathed. According to production company FINCH, which is behind the work, the spot dreams up a world where cars drive themselves to remind us that until they […]
Children’s cancer charity, Bailey’s Day, has teamed up with full-service international communications agency Noisy Beast to launch ‘The Big-Hearted Bear’ campaign, voiced by Channel 9’s Livinia Nixon. Each year, Bailey’s Day hosts a charity golf day, auction and luncheon to raise funds for children’s cancer research at Monash Children’s Hospital, but with the COVID-19 pandemic, […]