OMD Sydney Unveils Latest TVC For eHarmony

OMD Sydney Unveils Latest TVC For eHarmony

Celebrating the successful stories of those who have found love using the eharmony app, the brand has released its latest campaign ‘The Little Things’, developed by OMD Sydney.

“Since launching in Australia ten years ago, eharmony has helped over 200,000 couples find love, with nearly one in ten Aussie singles using the platform,” said managing director, Nicole McInnes.

“After meeting these couples and seeing how well our algorithm had matched them we knew we had to share their stories with Aussies singles. Seeing the impact eharmony has had on their lives makes you realise there’s so much happiness to be gained when you give online love a chance.”

The campaign, led by Thomas Hutley from OMD, continues eharmony’s mission to connect people that were meant for each other. Featuring a series of television commercials and supported by long form online content, the campaign showcases six couples who share the love of their partner, while the online content takes on a game-show feel by having each couple answer a series of questions while their partner secretly listens behind a screen. “The reactions we capture are incredible. Real and authentic connections, with a little bit of humour.”

“After the success of the ‘Be My Valentine’ social campaign earlier this year, we are excited to be working on a larger integrated project with eharmony,” explained Thomas, “Especially one that was so key to showcasing the uniqueness of the brand and the potential for Aussie singles to find love.”

The campaign is live nationally and coincides with the brand announcing its 17 year anniversary.




Please login with linkedin to comment

eHarmony OMD Sydney

Latest News

Beacon Lighting Extends Carat’s Contract For Three More Years
  • Media

Beacon Lighting Extends Carat’s Contract For Three More Years

Dentsu’s media agency Carat Victoria has extended its six-year relationship with Beacon Lighting for another three years in a closed review. The agency, which is responsible for all paid media strategy, planning and buying including brand, performance and programmatic, first won the Beacon Lighting account in 2018. In 2021, it extended the contract for a […]

Former EssenceMediacom CEO Pat Crowley Calls On Adland To Back Rare Cancer Drug
  • Advertising

Former EssenceMediacom CEO Pat Crowley Calls On Adland To Back Rare Cancer Drug

Pat Crowley, former CEO of EssenceMediacom has called on adland to get behind a petition to add cancer drug Belzutifan to the Pharmaceutical Benefits Scheme, in the hopes it could save his son’s life. Last year, Crowley had a spate of terrible luck. In September, his 17-year-old son Fletcher suffered a severe spinal cord injury […]

University Of Sydney Appoints CHEP For Australia & APAC Media Accoutnt
  • Advertising

University Of Sydney Appoints CHEP For Australia & APAC Media Accoutnt

The University of Sydney has appointed CHEP Media to provide media planning and buying services for Australia and key markets across the Asia-Pacific region, following a competitive pitch. CHEP Media will support one of the world’s top 20 universities with an integrated, whole-of-university media strategy, to further elevate its brand profile and driving recruitment for […]

The Case For Nature: Let The Media & Advertising Industries Tell A Story & Tell It Well
  • Advertising

The Case For Nature: Let The Media & Advertising Industries Tell A Story & Tell It Well

Last year, Siddarth Shrikanth published The Case for Nature: Pioneering Solutions for the Other Planetary Crisis. Catherine de Clare caught up with him at the Jaipur Literary Festival in India this year. Shrikanth currently works as a director on the Investment team at Just Climate, a sustainability-focused investment fund chaired by former US vice president Al […]