OMD has announced the appointment of Sian Whitnall (main picture) to head of digital, OMD Sydney. 

Whitnall has over 10 years’ industry experience working across both the UK and Australian markets. Having first started her career at MediaVest and Initiative, Whitnall re-located to Australia in 2013 to take her first role with OMD Sydney as interactive director, working across clients such as Qantas, Johnson & Johnson and Estée Lauder. Sian re-joins OMD from her most recent role at Ikon Communications where she was Head of Digital Amplification and Trading. 

Whitnall joins a growing list of OMDers returning to the agency, with Peita Pacey and Gavin Gibson also recently re-joining the agency to drive it’s strategic offer. 

Aimee Buchanan, CEO, OMD Australia said, “Sian is a great operator, strategically minded and an esteemed leader. We are thrilled to have Sian back in the OMD family to drive digital thought leadership, product development and innovation through the agency. She will be a critical part of further evolving our product moving forward.”

Whitnall said of her appointment “I’m looking forward to rejoining the team at OMD, the management team have set a fantastic vision for the agency and I look forward to working alongside them to ensure digital capability is at the core”

Whitnall will report to Yvette Mayer, OMD Sydney managing director, who added, “I’m really excited to have such a highly regarded, digitally driven talent re-joining the OMD team. I’m confident Sian will bring the drive and leadership to deliver exceptional outcomes for our clients and team.”

Whitnall’s appointment is effective immediately.